Producing Pharmaceuticals: From Bench To Bedside

Producing Pharmaceuticals: From Bench To Bedside Essay Sample Aside from illegal intoxicants, rarely any light gets shed on the production of pharmaceuticals. Having attended a lecture at Kings College University given by a Glaxosmithkline (GSK) representative, I was in a more able position to understand the long and arduous procedure of getting a drug from a simple compound to a tablet in your medicine cabinet. And this is what it entails: After extensive market research, a drug company like GSK will see a demand for a certain undiscovered cure to a certain illness. Using what scientists know from knowledge, they come up with a large array of compounds that have…
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Strategic Marketing Cases: Caterpillar Inc.

Strategic Marketing Cases: Caterpillar Inc. Essay Sample The assessment of opportunities and threats is the foundation upon which planners develop strategies. The Caterpillar case illustrates some of the problems associated with the identification of opportunities and threats, especially in a situation where previous successes are notable. Attempting to pattern long-term growth on the basis of previously valid assumptions is one of the classic dilemmas facing the strategic planner whether in consumer or organizational markets. Why was Caterpillar able to meet Japanese competition and succeed while other major U.S. manufacturers failed? For example, what did Caterpillar do that the big three auto makers have not done? While Caterpillar ignored the Japanese…
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The Marketing for Rimmel

The Marketing for Rimmel Essay Sample Introduction Rimmel first established themselves in 1834 and was originally founded by Eugene Rimmel. Rimmel is one of Europe’s most popular cosmetics brands and is a part of the Coty Lancaster Beauty Group, founded in London. Rimmel has kept its finger on the pulse and taken inspiration from London’s unique street style to create a brand of beauty that is unique. There extensive range is kept “bang up to the minute” as it translates the look of London into new shades, products, packaging and advertising. Furthermore, Rimmel products are easy to use, versatile and accessible, designed to encourage experimentation and self-expression. The Rimmel name…
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Net Present Value

Net Present Value Net present value (NVP) is the preferred budgeting valuation method for maximizing the return of invested funds. The reason is that it both deals with the actual dollar amounts involved and takes into account the opportunity cost of not investing those funds in other projects, investing them through more traditional means, or distributing them to the owners. The internal rate of return, which calculates the discount rate required to make the net present value of the project zero, can lead to unwise capital budgeting decisions. Small projects might have higher rates of return but, when the returns are totaled, not bring as much profit to the company…
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Labor Unions

Labor Unions The rise of unionism in the United States is an interesting working class social movement. Presently, the U.S. labor movement suffers from loss of membership, globalization of markets, the shift to a technological industrial base and an increasingly non-liberal political realm. However, unions have a long history in the United States. As early as the late 1800s, local craft unions existed whose members were comprised of carpenters, shoemakers and printers in cities such as Philadelphia, Boston and New York. Many of our modern union techniques and methods were developed in this era, including meeting between workers and employers to discuss labor demands, wage scales, and strikes. As unions…
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Automatic Stabilizers

Automatic Stabilizers Automatic stabilizers are systems set up in order to reduce fluctuations in a country's real GDP, both positive and negative without any overt government action ("Automatic stabiliser," 2008). They are a key part of Keynesian economics. Some of the factors that can destabilize an economy are changes in consumption, investment, or exports. Changes in these factors have a multiple effect on the aggregate demand curve. The point of an automatic stabilizer is to reduce the multiple of the effect ("Automatic stabilizers"b, n.d.). One of the most common automatic stabilizers used is taxation. Progressive taxes work as a stabilizer on the economy in a boom period by increasing at…
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Aids Condoms and Carnival

Aids Condoms and Carnival Essay Sample Aids Condoms and Carnival is about low income countries that are suffering from AIDS and HIV. It is hard for the government to give them help because the resident might not want to or because some of the help is too expensive. In India they are doing a program that gives free condoms at Barber shops because it is the best place for the citizens to go and talk about their personal things. In my opinion condoms are a protector of death because it can protect you from a disease that is going to kill you. 1. Comment on the Brazilian and Indian governments’…
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Engineers Are Builders of a Nation

Engineers Are Builders of a Nation Essay Sample Commercial agriculture is large-scale production of crops for sale, intended for widespread distribution to wholesalers or retail outlets. In commercial farming crops such as wheat, maize, tea, coffee, sugarcane, cashew, rubber, banana, cotton are harvested and sold into world markets. Commercial agriculture includes livestock production and livestock grazing. Due to the expensive nature of capital formation and implementation of technological processes, the landowners of such farms are often large agricultural corporations (especially in developing countries). Large-scale commercial farming, in terms of some of its processes, may be conceptually not very different from large industrial enterprises; United Fruit Company (now Chiquita Brands International)…
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Marketing of bottled water

Marketing of bottled water Essay Sample Why is it that people would pay sometimes 500 times the price that they could get it somewhere else? The answer is through brilliant marketing which adds value to the product which is way more than just the raw product itself. This has been done with bottled water recently globally over the past 30-40 years. It is now normal for people to stock up their fridge with bottled water in places like Cape Town where the standard of the tap water is exceptionally high and is one of the cleanest in the country. So how did this phenomena first happen? In 1977 in America…
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The Hilton Hotel Marketing Strategy

The Hilton Hotel Marketing Strategy Essay Sample New Products and servicesHilton Hotel Corporation won the Best Customer Focus award in November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing , Mike Ashton said that the reward recognised the newcustomer brand promise to put back a little of what life takes out and the philosophy of Equilibrium which influenced how the hotels look, how they develop their products andservices and the way they behave, both with each other and with their customer.Equilibrium had been the inspiration for many of Hiltons new products and services itsteam member development program such as Esprit…
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