Abu Dhabi Tourism And Cultural Authority

Abu Dhabi Tourism and Cultural Authority Report

Introduction

In current years, the United Arab Emirates (UAE) has been investing heavily in the tourism business upon the conclusion of the potential of the sector to grow the Emirate’s economic system. Currently, the UAE is considered one of the internationally most popular tourist vacation spot.

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Industry’s Dominant Features

Abu Dhabi’s primary dedication is the development of tourism based mostly on cultural infrastructure. Since 2004, Abu Dhabi authorities has invested closely in direction of the event of local cultural districts and large scale methods to transform metropolitan areas based on abstract basis of cultural infrastructure. Outlined within the emirate’s Vision 2030 plan, the event consists of the concept of tourism as an financial activity. Among the contributing options to the rapidly rising domestic and worldwide tourism is political stability. The Middle East and the Arab countries have been experiencing political instability. The UAE is politically steady and financially endowed. Economic resources are largely derived from the exportation of oil.

SWOT Analysis

Strengths

The UAE is among the many world’s strongest economies. It has natural assets in the form of oil. The oil earns the emirates billions of dollars. In this regard, Abu Dhabi has utilized the monetary endowment to construct and develop world-class airport services. It has lounges fitted with cutting edge expertise. Tourists and businesspersons can entry the web and subsequently their financial institution accounts and email from the consolation of those lounges. Abu Dhabi Gold is a world famend facility that provides services to nearly every tourist.

Abu Dhabi has top quality of highway community, almost perfect port system and commendable airport infrastructure. These be sure that incase of failure of one system, the others successfully act in its place. Therefore, vacationers are never stranded because of failure of one facility. These services embody Metro, public buses, taxi and water transport. The authorities answerable for operating these systems are highly trained. In reality, Abu Dhabi is likely one of the economies that supply trained and skilled manpower from abroad to make sure efficient working of its techniques. Foreigners are recognized to apply for employment in Abu Dhabi in large numbers because of the lucrative alternatives provided.

Tourists search to make the most of every second of their trip to access as many websites as potential. Abu Dhabi entertainment and heritage locations have welcoming and versatile opening occasions. These locations could be accessed even at night time providing a possibility for many who could also be engaged in different actions in the course of the day. Effectively, the strategy converts Abu Dhabi right into a 24-hour financial system. In case of flight delays, travellers can access heritage places as they await their flight.

Statistics point out that UAE is among the leading international locations by way of safety and security. The safety system carried out by the government relies on the truth that the nation lies in a region of instability. In the neighboring nations, terrorism is a typical prevalence. The authorities has prioritized safety to make sure that the economy isn’t hindered by insecurity particularly terrorism. Surveillance vans can be seen throughout the emirates with uniformed police in major vacationer websites and malls. Undercover police are also stated to roam the streets in giant numbers.

Weaknesses

The UAE is an rising and quick growing economy. Prior to the development of correct infrastructure to harness and promote oil, the country just about had no vacationers because of its poor transportation community. Majority of the folks had been living in abject poverty. As the infrastructures improved upon trading in oil, each citizen is now engaged in financial actions. Consequently, Abu Dhabi has feeble nationwide tourism. The home tourists are few and therefore do not contribute significantly to nationwide tourism (Hernandez par. four).

The UAE consists of several emirates. Each emirate runs its own affairs. There is low collaboration between numerous emirates in view of economic activities such as tourism contemplating that Abu Dhabi has established its personal agency to supervise tourism actions. The agency accountable for cultural progress is Abu Dhabi Tourism and Cultural Authority (TCA). TCA was fashioned upon the belief that other emirates have been involved with different financial activities while Abu Dhabi thought of tourism and cultural growth as one of its main financial actions to enhance oil trade.

Opportunities

Abu Dhabi stands the prospect to make tourism an economic alternative. Upon advertising itself as a most popular vacationer destination, the emirate will become a hub in the region considering the cultural heritage it enjoys. The emirate has the opportunity to market itself the global area in tourism. There are many sites that are yet to be attended in terms of finance. The authorities requires making these sites accessible by way of infrastructure and advertising.

Threats

Tourism is an economic exercise conducted by many countries. Abu Dhabi tourism faces cutthroat competitors from nations which might be wealthy in culture, adequate wildlife and pure sceneries. International competitors comes from globally in style vacationer destinations corresponding to Kenya, Malaysia and South Africa.

There are new tourist destinations which are rising within the market. The result is decrease in the number of visitors to Abu Dhabi. The Abu Dhabi authorities requires investing heavily within the effort to market itself as a everlasting vacationer destination.

Security is paramount for any economic system. The emirate lies in a region of safety instability rising from terrorist threats. As a result, there is vigorous identification processes in its airports that discourage vacationers from making a return tour to the emirate.

Broad Macro-Environment

Political

The UAE is considerably politically secure. Typically, Emiratis are conservative. The UAE is among the many most open-minded countries within the Gulf. In Abu Dhabi, other cultures and spiritualties are accepted. However, the country leadership is authoritarian. The Arab Spring did not have an effect on Abu Dhabi reflecting the soundness of the management. In 2012, tourism was barely impacted when the federal government imposed web restrictions to avert the possibility of the Arab Spring hitting the country.

Economic

Prior to the discovery of oil, Abu Dhabi largely trusted fishing and the weakening pearl industries. Abu Dhabi grew to become the first emirate to export oil. The society and the financial system reworked rapidly. The Abu Dhabi community get pleasure from affluent dwelling normal derived from oil wealth. The authorities sought to attenuate the dependency on oil via diversification to other economic actions. It created business opportunities and vigorously pursued the event of tourism (Patrice par. 7).

Socio-cultural

Abu Dhabi has undergone big transformation for the last six many years. It was a small village partaking in fishing with a population of 5,000 inhabitants. The discovery of oil contributed to the transformation of way of life as a result of improved dwelling standards. The Emiratis are welcoming and Abu Dhabi is hospitable. They are primarily liberal and tolerate different cultures. The most common cultural occasion is camel racing that has been in existence for many years. The event attracts many vacationers from completely different global areas (Gems 20).

Technological

Abu Dhabi is technologically superior. It has a telecommunication capacity that enables it to be the centre of communication companies for the Gulf area. The technology sector consists of wired and wi-fi providers. There is excessive-density knowledge transmission that allows businesspersons to proceed with their transactions whereas on vacation. The emirate’s monetary capacity permits it to accumulate and adopt rising technologies.

Legal

In 2012, Abu Dhabi president issued a legal notice to discovered the Abu Dhabi Authority for Tourism and Culture. The TCA is supposed to advertise tourism with domestic legacy because the hinge of tourism development. The authorized structure of the emirate doesn’t inhibit tourism. The law is structured in such a way that visitors from all world locations are welcomed with out restrictions except where nationwide safety is threatened.

Environmental

TCA has been mandated to make sure that tourism thrives in Abu Dhabi. The duty consists of the creation of an applicable surroundings the place entrepreneurs can spend money on numerous ventures to promote enterprise and tourism. In 2010, TAC initiated the world’s first Environment, Health and Safety Management System (EHSMS) for the entire leisure industry. The initiative is geared toward making certain progressive local sector reaction and assist. The initiative covers all of the emirate’s hospitality facilities. Currently, Abu Dhabi has the largest focus of lodging amenities with EHSMS compliance globally. The programme was designed with mutual tourism sector collaboration. It affords systematic EHS coaching to the business partnersThe programme also ensures a built-in classification on environmental efficiency for TCA’s desert camp categorization system (Rettab and Mellahi 14).

Porter’s Five Forces

Threat of Substitute Products

The range of vacationer attraction packages in Abu Dhabi is limited. The packages embody world-class resorts, lounges and airports, camel racing, cultural sites and desert camps. Competing countries corresponding to South Africa, Kenya and Malaysia may have the capability to assemble and develop world-class airports, lounges and resorts as is presently the case. However, the competitors is not going to benefit from the pure setting of camel racing. Camel racing is part of the Abu Dhabi heritage. In addition, these nations lack huge deserts where vacationers can apply cultural actions similar to falconry. Falconry is entrenched within the UAE neighborhood tradition as a sport. Tourists go to Abu Dhabi en-route to the falconry sites. Many stay within the emirate for weeks practicing falconry (Nicoleta 47).

Intensity of Competitive Rivalry in the Industry

Abu Dhabi is rapidly facing optimistic growth in tourist arrivals. It is among the many few outstanding benign destinations in the Middle East and North Africa. The positive economic expansion places Abu Dhabi in a financial capability to invest substantially in its tourism infrastructure. Regardless of competition from Dubai, Qatar and Oman, Abu Dhabi’s appropriate place as a luxurious, excessive-finish destination look like favoring Abu Dhabi. However, different nations which are frequented by vacationers pose a menace to Abu Dhabi’s tourism. Countries such as Kenya have a variety of tourist points of interest including the seasonal Wild Beast migration.

During this season, the variety of vacationers to Abu Dhabi reduces significantly. Kenya has advantage over Abu Dhabi contemplating that it lies alongside the equator. The climate is favorable throughout the year with many different sites to visit including the Great Rift Valley and the famous Maasai Mara game reserve where wild animals may be seen of their pure setting.

Threat of New Entrants

Many nations have realized the lucrative enterprise that’s accompanied by tourism. Emerging and creating economies are investing closely within the effort to make tourism an financial activity. Many countries in Asia and Africa are starting to open their locations as potential tourist destinations. They are investing heavily in know-how and infrastructure as well as vigorously advertising their destinations. The availability of the web in these places signifies that vacationers can camp in these locations and continue communicating with business associates, households and entry the worldwide present affairs at the click on of a button.

The Power of Buyers

In tourism, the patrons are the visitors to a selected destination. These consumers are attracted by varied things. These embody sceneries they have never seen before, high quality of service at the vacation spot, political stability and the accessibility of the vacation spot. Considering that there are lots of international areas that act as tourists attractions, the Abu Dhabi authorities has no energy over the ‘consumers’. It is the prerogative of the ‘purchaser’ to determine whether or to not journey and to what destination. The authorities therefore should market its tourism as a gorgeous package deal with value for money.

Porters Diamond – Abu Dhabi Tourism

Value, Rarity, Imitability and Organization (VRIO) Analysis

Value

Abu Dhabi continues to be financially endowed because it exports oil to global consumers. The nation will get billions of dollars from the sale of oil. The government has been investing the revenue to develop its infrastructure. Abu Dhabi is currently among the many international places with refined transportation and communication infrastructures. It has world-class hospitality amenities such as lounges and hotels. The authorities has taken advantage of economic endowment to market Abu Dhabi as a vacation spot of choice.

The UAE is politically secure and lies at a strategic place on the Gulf where the neighbors are in constant conflicts. The nation acts because the entry point into the Gulf. It has managed to pose itself as the communication hub of the Gulf. The environment friendly utilization of oil cash has enabled Abu Dhabi to take advantage of these factors to emerge as most well-liked tourist destination.

Rarity

Tourism can’t be termed as scarce considering the various international destinations in all continents. Every nation has a singular attraction that an individual might want to see. World-class hospitality amenities spread across the globe. Super-infrastructures are virtually present in every country. Communication is availed in every place via satellites and the web (Lemelin et al. seventy seven). The only uncommon side of tourism that’s unique to Abu Dhabi is the mix of camel racing, falconry and desert camping making Abu Dhabi distinctive as a tourist destination. No different country enjoys this unique mixture of vacationer points of interest.

Imitability

The uniqueness of Abu Dhabi tourism business come up from the combination of falconry, desert camping and camel racing. Camel racing has been attempted in different desert nations similar to northern Kenya and most North Africa international locations where the inhabitants perceive it as a conventional sport. However, it doesn’t entice as many tourists because it does in Abu Dhabi. Falconry has also been practiced in European nations. Desert tenting has also been practiced in some desert international locations. However, the combination of the three points of interest has not been duplicated wherever else in the world.

Organization

The Abu Dhabi government appreciates the financial worth of tourism. It has put considerable effort in the direction of growing the industry. The launching of TCA was a sign of the value the federal government place on tourism. The authority is anticipated to make sure the prosperity of culture as an important factor of tourism. Since its launch, the initiative has made significant steps towards the achievement of the emirate’s Vision 2030. The UAE leadership normally helps the development of tourism in the region.

Final evaluation and final questions

Abu Dhabi has a vibrant entrepreneurial, cultural, leisure and sports industries. The quick growing hospitality business facilitated by nicely-performing oil commerce and availability of expert manpower makes the emirate a vacationer vacation spot of choice. Abu Dhabi has a positive enchantment to tourists contemplating the massive number of islands and diverse landscape, cultural and heritage belongings. The unique mixture of falconry, desert camping and camel racing makes the emirate one of many leading competitors for market share in the tourism trade. In enhancing the advertising of the tourism destination, TCA has launched numerous worldwide offices in Europe. There are plans to roll out others in several international locations.

The significance of sustainable development to the tourism trade has been identified as important in safeguarding the tradition of the Emiratis by TCA. The authority actively implements an all-inclusive sustainable tourism structure as a facet of sustainable improvement plan. The construction is concentrated on the development of lengthy-time period destination competitiveness. It seeks to ensure vacationer expertise through the support of the conclusion of a world-class products and services delivery. To realize this objective, the federal government ensures the existence of political stability. The Vision 2030 advocates for the trade to embrace workforce pool of nice-trained professionals. The skilled personnel should be devoted to the preservation and safety of Abu Dhabi’s heritage, tradition and environment. The interests of tourism stakeholders should also be given priority in accordance with TCA.

For Abu Dhabi to compete successfully with current and rising vacationer destinations globally, the federal government requires investing closely in the expansion and upgrading of its tourism and cultural offering. Significant initiatives have to be implemented. The Saadiyat Island Cultural District is a good starting for the promising prosperity of the tourist industry in the emirate. The emirate’s globally famend museums and cultural establishments will be exposed to the outer world.

Considering that other countries are quickly opening their house for tourism as an financial activity, we’re but to see whether or not or not the current efforts by the TCA will make a distinction and win Abu Dhabi a bigger market share. Further, the emirate sometimes imposes censorship on using the internet attracting global accusations from totally different quarters. It remains speculative whether or not the emirate will contemplate reviewing its media coverage.

Dominant forces acting in the Abu Dhabi tourism is competition. Other international locations are making significant efforts in guaranteeing that tourism thrives as an financial exercise. The TCA was established to make sure that emirate’s cultural heritage and tourism was sustained globally. The efforts made by the authority are credible to make tourism an financial activity. Considering the efforts which are made by the UAE authorities, the area will turn out to be a tourism hub within the subsequent few years.

Supply Chain

Abu Dhabi government incurs expenses in advertising its tourism worldwide. In essence, it has worldwide workplaces in nearly all countries which have the financial capability in terms of GDP. The emirate has noteworthy world-class airports. It allows private planes to tour the emirates cultural websites.

Generic Strategy

Abu Dhabi has made important steps in ensuring that it diversifies its economic activities. The emirate does not solely depend on oil exportation. The emirate has “Strategy and Policy Division”. The division runs related policies that ensure supportive determination making in regard to tourism. The authorities give attention to tourism in its place economic activity.

Works Cited

Gems, Soren. Socio-Cultural Impacts of Tourism in Abu Dhabi: Analyzing Attitudes, Beliefs, and Behavior of Locals in direction of, Frankfurt, German : VDM Verlag Dr. Müller, 2008. Print.

Hernandez, Vittorio. Oil Trader Vitol, Abu Dhabi Investment Commission to Buy Shell’s Geelong Refinery Petrol Stations for $2.4B. 2014. Web.

Lemelin, Harvey et al. Last Chance Tourism: Adapting Tourism Opportunities in a Changing World. 2013. London, UK: Routledge, 2013. Print.

Nicoleta, Ecaterina. “The Competitive Advantage Theory as a Growth Strategy.” Management Marketing 1.1(2009): 1-forty. Print.

Patrice, James. United Arab Emirates Profile. 2013. Web.

Rettab, Brik and Kelly Mellahi. “Corporate Social Responsibility and Corporate Governance within the United Arab Emirates.” Dubai Chamber Center for Responsible Business 21.2 (2010):1-25. Print.

Reference

Bibliography

References

References

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Type Report
Pages 10
Words 2863
Subjects
Tourism


World Tourism
Language 🇬🇧 English

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