Afro-French Expatriate Company and Globalization Case Study


The paper supplies an overview of the ideas of world consciousness in the context of a case research, which analyzes the functioning of the Afro-French expatriate company. The first part of the examine outlines a basic foundation for joint enterprise venturing as well as the function of cultural awareness in international expatriate corporations. The physique a part of the evaluation differentiates several cultural dimensions, which have to be taken into consideration whereas treating intercultural work groups.

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Specifically, the differentiation between conventional platforms of cultural specifications in creating and prosperous states is made; the notion of personality characteristics is analyzed. Finally, the system of rewards, in addition to Hofstdean cultural dimensions, is verified in opposition to the rules of joint venturing. In the ultimate half, a fancy dialogue of the crucial implications is suggested.

Introduction: The Role of Global Awareness and Joint Venturing in Business

The area of enterprise relations is usually constructed on the inspiration of intercultural values. Thus, separate communities possess an abundance of natural resources, which might be used with the goal of growing a powerful manufacturing platform; the opposite states get rid of particular manufacturing expertise and amenities. Some business centers contain high-high quality human sources, which have acceptable information of the production area.

Therefore, international communication in business relations might assure advanced expertise-sharing, which can contribute to manufacturing bettering in addition to the utilization of intercultural enterprise practices and approaches. Therefore, the upkeep of secure international relations with business companions may elaborate on the standard of individual productions all through the world.

Still, cross-nationwide business communication is usually sophisticated through cultural misunderstandings, rivalry, and experience gaps. Therefore, it is critical for the management of every firm to make use of worldwide-oriented professionals, who can be liable for establishing a strong dialogue with the partnering companies.

The problem of world awareness is relevant for worldwide joint ventures as nicely since such enterprise unions are based mostly on intercultural partnerships. Therefore, the administration of such ventures should talk about the alignment of widespread goals and values, which would mix the ventures. A successful establishment of partnership relations includes such critical elements as particular goals and duration goals, shared profits and management tools, as well as joint property opportunities and potential funding prospects.

If the alliances manage to develop mutual understanding and strategic strategies, the businesses obtain access to the sources, information bases, technologies, and markets of their companions. The case examine, which targets French-African venturing, implies a facet of supporting enterprise relations between growing and affluent states. That is why it is crucial to creating a robust dialogue, which might goal mutual experience-sharing (Miller, Glen, Jaspersen, & Karmokolias, 2007).

Cultural Dimensions of International Business

Cross-National Assumptions in the Context of Developing Country

The case examine represents a discrepancy in the basic administration and tradition-associated assumptions of Mr. Bernard, N’Diaye, and Diop. Mr. Oliver Bernard is a French manufacturing manager of the three way partnership, Socometal, who has graduated from a preferred engineering college and is known as a strict and dictatorial specialist.

In the course of work time enhancement, the supervisor revealed some crucial cultural attitudes in direction of the African employees, who are engaged in manufacturing. Mainly, the conceited leader concentrated his attention on the fact that the workers from Africa could not dedicate themselves to the work quality enhancement and embrace the goals of the firm.

Moreover, after Diop and N’Diaye implemented the renovation with out Mr. Bernard’s approval, the latter observed that the staff managed to make only one-hour improvement instead of the advised two hour-regulation, which was ridiculous because it didn’t adjust to the calls for of the management.

From this perspective, one can deduce that the leader sees a working process as a system of authoritative relations. Therefore, such type of managers usually sticks to the purpose, in accordance with which any non-conformism and disobedience at work have to be harshly punished, which particularly concerns the residents from the developing states.

In distinction to Mr. Bernard, the Senegalese managers, N’Diaye, and Diop reveal consideration to the wants of the employees. Moreover, they attempt to align the production aims and the real skills of the staff. The technique of manufacturing enhancement was embraced by the managers with the purpose of exhibiting their French companions that the African community can reveal sturdy work aspirations and talents.

The Notion of Personality Characteristics in International Business

The high quality of labor coordination always is determined by the attitude of the management buildings, which empowers the workers for the revelation of professionalism. In the reviewed case, one of the central personalities is French production manager Mr. Bernard. The specialist is despised by the African working employees, for they do not really feel the help of their coordinator.

The staff cannot flip to Mr. Bernard for recommendation since he behaves in an boastful way and doesn’t set up any secure, communicative rapport with the staff. If I have been a managing director of Mr. Bernard, I would establish management over the attitude of the supervisor in the direction of both business procedures and the workers. The case study reveals that Bernard discriminates towards the African group, for he does not consider that they will excel of their skilled improvement.

Moreover, the supervisor just isn’t able to clear up the problematic disputes at work, which was demonstrated within the case when Mr. Bernard revealed his disbelief in the new policy and detached himself from the renovation experiment. Finally, the strategies of supervision, that are demonstrated by the manager, don’t adjust to the basic work ethics. Consequently, it is important to encourage Mr. Bernard to cross a coaching course in management so that to guarantee practical and theoretical insights into the profession to the specialist.

A Reward System as a Cultural Phenomenon

The system of employment, which is characterised by some particular traits, exists in every country on the planet. Every working structure employs a certain set of rewarding strategies, which motivate the workers for prime-high quality work. According to the discrepancies in financial positioning and employment values, the system of rewards could also be perceived as a cultural phenomenon. The fundamental methods of rewarding could embody bonuses, salary will increase, stock awards, promotions, and so forth. (Kerr, 2005).

The techniques of reward predetermine corporate successes in separate companies. Generally, one differentiates two major forms of rewarding. These are efficiency-primarily based and hierarchy-based mostly techniques of paying for the finished work. The reward platform of performance orientation relies on the quantitative strategies of work high quality estimation.

In other phrases, the employees, who are engaged in such methods of employment, receive their salaries, in accordance with the achieved work. The system of hierarchal rewarding pay much consideration to the qualitative analysis of the completed work. According to this platform, the achievements of the employees are measured together with sure qualitative guidelines by their supervisors.

In the case of Socometal company, the precise system of rewarding needs to be selected according to the worldwide character of the agency. Since the work staff of the enterprise includes each the representatives of a creating nation and the managers from affluent states, it’s important to use the mixed reward system.

Specifically, the practical example confirmed that wage rewards improve the standard of work of Africans because of the monetary instability, which exists in the country. In contrast to it, the hierarchal system of rewarding, which stems from promotional encouragements, passes for the work orientations of French managers.

Hofstedean Cultural Dimensions Verification

According to the classification of Hofstedean cultural dimensions, which describe the overall traits of interrelations between the staff and the employers, who belong to contrastive cultural settings. In the reviewed case, one can hint a distinctive power distance precept, which predetermines the attitudes of the Socometal employees in direction of the manager from France and vice versa.

Mainly, the residents of Africa, who work for the expatriate company, notice that their supervisor exhibits signs of superiority and detaches himself from the African staff. The tendency contributes to the creation of an unfavorable surroundings within the working system.

The ideas of work in Socometal contradict the precept of uncertainty avoidance because the degree of general work expectations is characterized by certain instability. Thus, the innovation revealed that the management of the corporate didn’t have any clear notion of the outcomes of the experiment.

Finally, the structure of the working system in Socometal demonstrates a transparent indulgence vs. restraint precept. Thus, productivity improvement, which was demonstrated by the workers after work time had been prolonged, showed that emotional motivation and personal encouragement became the propelling mechanism for the workers. Instead, the management should work at the improvement of logical concordance between the objectives of the business and the actions of workers.

Discussion of the IHRM Implications

The principles of human resource administration in intercultural settings have a number of crucial implications. The reviewed case revealed such considerations as a misunderstanding between the international administration teams as well as the crisis in interrelations between the employees and employers. Secondly, the system of labor, the final goals, and work expectations are not clearly differentiated. Finally, it grew to become clear that international consciousness plays a central role in the remedy of the working process.

The differentiation of IHRM implications outlines the rules for expatriate elaboration. Primarily, it must be famous that the management groups, which stem from France and Africa, should agree on the joint institution of long-time period and quick-term goals, which should be frequent for the entire enterprise enterprise since disagreements lead to the dispersion of working tasks. Moreover, you will need to develop a selected type of blended company culture, which would comply with the traditions and regulations of the two international locations.

The company tasks have to be clearly outlined prematurely by two teams of expatriate firm management. The pointers for work habits and rewarding system should be developed during joint meetings so that to ensure the interests of each side.

Finally, it’s critical to take into accounts the cultural dimensions, which impose a sure influence on the working employees. Mainly, it is clear that African employees put a powerful emphasis on emotional therapy and non-discriminatory perspective from the facet of the management. Consequently, the expatriate enterprise should accommodate its system of management to the cultural characteristics of the employees.


Kerr, J. (2005). Managing company tradition through reward techniques. Academy of Management Executive, 19(four), one hundred thirty-140.

Miller, R., Glen, J., Jaspersen, F., & Karmokolias, Y. (2007). International joint ventures in growing countries. Finance & Development, 12(2), 26-30.





Type Case Study
Pages 6
Words 1695

Case Study
Language 🇺🇸 English

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