Ajman Net Internet Cafe Marketing Plan

Ajman Net Internet Cafe Marketing Plan Report


Ajman Net internet café seeks to ascertain itself out there by offering residents of Ajman access to the web and other types of leisure. The agency seeks to create a constructive picture in the market to allow it to compete successfully with other firms offering similar services. The agency intends to supply its clients a memorable expertise to encourage them to make return visits. High-high quality customer service is likely one of the key elements of the agency’s business strategy.

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The firm intends to provide excessive-high quality internet and entertainment services to Ajman residents. It intends to open the most important chain of built-in cafés offering web companies and billiard games to clients inside the next three years.


The sum of money required to begin this enterprise is about one hundred,000 Dhs, which will be used to finance completely different areas of operations. This preliminary capital might be used to acquire computer systems and other gear needed to make the enterprise operate. The firm will carry out an evaluation of various opportunities out there to establish its viability.

Marketing Plan


The firm will introduce an efficient pricing technique to ensure it offers customers excessive worth for their money. The pricing format used will correspond to the quality of services supplied to ensure prospects appreciate them. Internet usage might be charged on –minute basis. The minimum amount of time billed for each internet searching session in the café shall be half-hour. Snacks, cold drinks, and sizzling beverages shall be offered at an additional price. The billiard section will bill each shopper for every single sport he or she plays (Bradley 65).


These companies will be supplied to shoppers in a single facility separated into three sections. Customers will be able to make orders for snacks and drinks whereas shopping the web or playing billiard games. The spatial arrangement inside the premises will make it easy for purchasers and workers to move round. The business will provide prospects a relaxed and comfy ambiance to make them cherish their expertise. The agency will acquire state-of-the-art furnishings to encourage customers to spend extra time in the establishment.


The firm intends to draw clients aged 15 to forty because they spend a lot of time on the web. The agency will select applicable advertising channels to assist it create a positive impression on them. The major promotional approach will be word of mouth, together with fliers, to make potential purchasers conscious of its providers. The firm will also advertise its providers by way of social media, to draw target clients. The firm intends to make use of direct advertising channels for marketing its products to potential clients. This will enable the agency to ascertain strong relationships with its purchasers to help it improve the value it presents to them. The agency will establish sturdy networks with its purchasers via the web, to help it monitor different areas of its operations that have an effect on the quality of its providers (Bradley 68).

Product Features

The firm will supply an built-in service expertise to its shoppers. Internet shopping companies will be billed on a per-minute basis. Other additional companies will include printing, scanning, photo editing, and photocopying. The agency may also sell snacks, sizzling drinks, and chilly drinks. The agency intends to start with two billiard tables, the place purchasers will play in pairs, and they will be charged for every sport they play.


The agency will create policies to be adopted by all workers in the way in which they discharge their duties. All workers must endure health exams to make sure that they’re appropriate for positions assigned to them. The agency may also assess its employees from time to time to ascertain if they provide purchasers excessive-quality companies. Customers shall be allowed to share their opinions and feedback to assist the firm make essential enhancements in its operations. This approach will be used to enhance the worth proposition of providers the firm offers out there (Kolb seventy eight).

Organization Plan

Form of Ownership

The founder will search the support of other entities to raise funds wanted to run this venture efficiently. The founder will look for two companions who shall be provided a joint stake of sixty % in the agency. The founder will own the remaining forty p.c stake. This strategy will make it potential for the business to keep operating successfully in the market.

Identification of Partners

The founder will approach several members of the business community with the business plan, to make them aware of his intent to start out a worthwhile enterprise. The founder will give attention to companions which have knowledge in operating comparable business ventures; to ensure the enterprise generates sufficient income to maintain itself within the industry. The founder seeks to have partners that can add value to the enterprise to give it a aggressive edge in the market.

Authority of Principals

All partners could have an equal stake within the working of the company and will make joint decisions relating to how the agency’s operations run. However, the firm will need two lively and one silent companion to run its operations successfully. One partner might be in charge of the web café whereas the other associate will be in charge of billiards and the hospitality part. The remaining associate might be required to liaise with exterior stakeholders to convey the firm extra enterprise (Kolb 86).

Management Team Background

The founder is an IT expert, and he will run the internet café more successfully. One of the partners must have business management skills to ensure the agency observes prudent financial management. The agency may even need one accountant and two customer service assistants who are professionals in IT, hospitality, and customer support. The agency will function with seven workers, at first, to cut back high labor costs.

Roles and Responsibilities of Members

The three partners will contribute monetary assist to the firm to enable it to achieve its objectives within the trade. The companions will formulate efficient business methods that enable the agency to keep up its competitive edge in the market. They will determine tendencies and opportunities in the market that enable the agency to grow its revenues. All partners should comply with necessary authorized requirements to make sure the agency complies with all regulations in the business (Kolb ninety).

Financial Plan


Many young people need an surroundings where they can socialize and relax. The location will allow customers to play, eat, and have enjoyable. The web café will be the flagship model of the enterprise and will be complemented by billiard games and hospitality section. This will enable the agency to extend the worth hooked up to its providers by prospects to enable it to perform properly in the market.

Pro Forma Income Statement

This pro forma statement shall be used to forecast sources of income and expenses the business will incur within the subsequent two years.

Item20132014Income Statement
Net Sales
Projected Gross Profit
Operating Expenses
Operating Profit
Net Profit
Income Tax
Net Profit after Tax
Internet Bandwidth
Electricity and Water
Total Cash Available
Total Remaining Cash
sixty five, 000
one thousand

Figure 1: Pro Forma Income Statement for Business Venture.

Cash Flow Projections

This will be used to evaluate the flexibility of the agency to run short time period operations that require a lot of liquid money.

2013 Cash Inflows
Partners’ Contribution
Cash Outflows
Internet Bandwidth
Electricity and Water
Opening account stability-one hundred,000

one thousand

a thousand

Figure 2: Cash move projections for the enterprise.

Break-Even Analysis

The agency seeks to recoup the invested capital after a interval of three years. These projections show that the firm will expertise positive development in revenues in the next three years. The agency will be capable of extra branches after this period, and it will assist strengthen the value of its model available in the market. This enterprise model works properly for the agency within the industry.

Sources of Funds

Partners might be expected to offer initial capital to assist the agency run its operations. They may even be required to finance other expenses in the future to assist the agency perform its functions with none challenges.

Works Cited

Bradley, Nigel. Marketing Research: Tools and Techniques. Oxford: Oxford University Press, 2007. Print.

Kolb, Bonita. Marketing Research: A Practical Approach. London: Sage Publications, 2008. Print.





Type Report
Pages 5
Words 1354

Marketing Project
Language 🇬🇧 English

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