Advertising Negatively Affecting Our Lives

Advertising Negatively Affecting Our Lives There is great debate over the ultimate impact on individuals of commercial advertising in the U.S. media. Some maintain that advertising is beneficial, in that it helps consumers become aware of the differentiation that exists among different products or helps shoppers compare price and value of potential purchases. However, most people argue that because of the fallacies most advertisements rely on to sell products, they are detrimental to individuals in the long-run. Heavy mass advertising can lead to numerous ill effects, including massive credit card debt from over-purchase, increased nagging of parents by children affected by ads, sexual exploitation of females, and increased aggressive behavior…
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Four Types of Market Orientation

Four Types of Market Orientation The market orientation that a firm adopts varies depending on the product life cycle, the level of competition within the market, and external factors such as the economic environment. Companies are likely to modify their market orientation over the life cycle of a particular product, and it is common for a single company to have different products with different orientations. There is no one orientation that is appropriate for all products, and the changing environment and global market in which today's companies operate mean that orientations are likely to undergo rapid change. Despite the importance that market orientation plays in a company's success, many companies…
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Missing Deadlines & Cash Flow Problems

Missing Deadlines & Cash Flow Problems Missing Deadlines and Cash Flow Problems. At present, delays in converting accounts receivable into cash result in the need to borrow money from our bank using our working capital line of credit. As a result, we are looking for ways to improve our cash flow. I have conducted an analysis of the process associated with matching the field service reports with the field service invoices since, as you know, we cannot invoice customers for services performed without a copy of the field service report. Here is what I found: Average number of service calls per month: 900 Invoice terms of service invoices Net 30…
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ARTEMIS SPORTSWEAR COMPANY

ARTEMIS SPORTSWEAR COMPANY ARTEMIS SPORTSWEAR COMPANY [HYPOTHETICAL]: COST AND PROFIT ANALYSIS [APPLIED RESEARCH PAPER] Artemis Sportswear Company [hypothetical] has experienced downward pressures on profit margins. Company management has ordered an assessment of factors affecting the company's productivity with an end objective of reducing operational expenses and, in turn, increasing profit margins. Because Artemis Sportswear Company is not a real company, primary sources concerning the company's operations cannot be cited in this analysis. Operational data and other information attributed to the hypothetical company in this analysis reflect an amalgam of data relevant to real companies engaged in sportswear manufacturing. The source of much of the pressures on profit margins at Artemis…
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Meat Products Trade

Meat Products Trade MEAT PRODUCTS TRADE BETWEEN THE EUROPEAN COMMUNITY AND THE UNITED STATES This research examines the meat products trade between the European Community (EC) and the United States (US). Both red-meat and poultry meat products are included in this examination. One focal point of this examination concerns the effects of the General Agreement on Tariffs and Trade (GATT) and the treaty establishing the World Trade Organization (WTO) likely will have on the meat products trade between the EC and the US. The most serious and long-running dispute between the EC and the US in relation to meat products trade involves the EU ban on the importation of meat…
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Valuation of Johnstown Corporation

Valuation of Johnstown Corporation CAPITAL GENERATION AND VALUATION OF THE FIRM: REPORT OF FINDINGS Two capital generation alternatives for the Johnstown corporation were evaluated. The findings of this evaluation are presented in a separate section of this report. The market value of the firm was estimated through the application of alternative methodologies. The findings of these estimates also are presented in a separate section of this report. Recommendations with respect to both capital generation and the advisability of a decision to sell the firm are presented at the end of this report. Evaluation of Capital Generation Alternatives The Johnstown Corporation desires to generate $7.5 million in new capital. Two alternative…
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Financial Futures Market

Financial Futures Market The financial futures market overtook futures trading in commodities in the 1980s, and this was a direct result of the increase in financial uncertainty. Dealing in this market is far less stringently supervised than is trading in commodity futures. The practice of trading in foreign currency developed in the 1960s and 1970s with dealing "forward" (a sale to be completed at an agreed to price three or six months ahead) as well as "spot" (an immediate sale). These markets were considered inflexible from the point of view of the customer, and contracts to buy and sell were tied to a specific date and were between particular buyers…
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Advent Case Study

Advent Case Study Advent Corporation has successfully marketed a series of audio products and is now considering entry into the large-format television market. Alternatively, the company may enter highquality television in traditional sizes. At this point, the company must find a way to determine the best direction for its various products, and capitalize on the reputation of its founder and its reputation for producing high quality products at competitive prices. This may necessitate a departure from the way in which the company has conducted its business and marketing in the past. Advent was founded by Henry Kloss, an entrepreneur with previous business experience in consumer electronics. Much of Advent's success…
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AOL’s Marketing

AOL's Marketing America Online (AOL) offers subscribers on-line content through their personal computers and phone lines. The company competed against CompuServe and Prodigy in the early 1990s, but these competitors are no longer in the market and AOL has more than 10 million subscribers (Sacharow 35). By offering competitive pricing and content which had mass market appeal, AOL built its customer base. The company now faces a challenge as increasing numbers of companies are offering high-quality content through their Web sites without charge. So long as consumers can access the site, they can receive the content. AOL is seeking to avoid becoming merely an Internet service provider, and is positioned,…
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The Monopoly Firm

The Monopoly Firm A monopoly is a single firm that produces a product for which there is no close substitute and which dominates its market (Byrns, 1987). This means that there are no other firms that make a similar product (or service). Consequently, the monopoly firm constitutes the entire industry, and makes for a 'pure monopoly.' A buyer who wants this particular product must either buy it from the monopolist or do without it. 'Pure monopolies' are relatively rare, but they do exist (Byrns, 1987). Local electric, gas, and water utilities are good examples, since they produce a product for which there are no close substitutes. But a firm's degree…
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