B2C vs. B2B

B2C vs. B2B B2C, or business-to-consumer e-commerce, is the selling of products or services to individual consumers over the Internet. B2B, or business-to-business e-commerce, is the selling of products or services to other businesses over the Internet. Since both types of business are e-commerce, ostensibly they should operate similarly; however, there is a significant difference in the supply chains of the two types of businesses. The fundamental distinction between the B2B and B2C supply chains is in their handling of fulfillment. Fulfillment is a bulwark of customer satisfaction in e-commerce, particularly in B2C. A customer who orders a book from Amazon.com tonight expects to receive shipment of it within a…
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Bath & Body Works in China

Bath & Body Works in China Bath & Body Works in China: Market Screening The Limited Brand markets women's and men's apparel, women's intimate apparel, and personal care products through three reportable segments: Victoria's Secret, Bath and Body Works, and Express and Limited apparel stores. The Bath and Body Works segment retails personal care products and accessories and home fragrance products under the Bath and Body Works and the White Barn Candle Company Brand names. For the fiscal year 2004, Bath & Body Works earned sales of USD 2.1 billion from an operating budget of USD 400 million (Disclosure Statement 1). The brand operates 1,604 retail stores in the United…
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Babbitt Brothers Trading Company

Babbitt Brothers Trading Company Babbitt Brothers Trading Company operates in Arizona and are part of a family-owned and controlled diversified business. Bill Galis came to the company less than one year ago as president and chief operating officer, but he has spent the bulk of his time with the Department Store Division where he has instituted a number of reforms, including downsizing the buying department, replacing the general merchandise manager, implementing MIS systems designed to give more accurate and more timely information to key personnel, and where he now faces the challenges of more management changes and entry into the market of a major competitor from the south. The most…
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BC Weekends
1. BC Weekends offers a unique service

BC Weekends 1. BC Weekends offers a unique service 1. BC Weekends offers a unique service in that it offers primitive activities to its clients. 2. The product fulfills the needs of customers who want to escape from the rat-race, from technology and all it entails, and go back to a simpler lifestyle. 3. BC Weekends wants people to view its services as offering a highly unique and fulfilling experience of truly "getting back to nature." 4. Bc Weekends' competitors have many activities available, such as sky diving, snorkeling, flying in military jets, piloting a helicopter, climbing mountains, etc., but they are all done with the latest in technology and…
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Bahamas Tourism

Bahamas Tourism Internet Versus Traditional Advertising Atlantis Paradise Island Resort and Casino Internet Versus Traditional Advertising The Bahamas have suffered in the recent past because of declining tourism due to a host of factors, including pollution and a decaying infrastructure. However, those problems have been eliminated during the 1980s and once again the Bahamas is seeing record numbers of tourists arrive. In 1995, “3.23 million foreign tourists visited the 700 islands that make up the Bahamas” (Bergsman, 1996: 1). One of the biggest problems causing the decline in tourism was the outdated hotels, many in disrepair. The government owned many of the hotels but sold them to private developers during…
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Becton Dickinson Case Study

Becton Dickinson Case Study The primary marketing strategy decision that has to be made in the Becton Dickinson (BD) case is whether to go along with APG's request to brand BD products with the APG brand and distribute them through APG-selected distributors. In order to analyze this situation, the market, competition, price, and product need to be analyzed thoroughly. The market,, as described in the case, was extremely price-conscious and had moved from purchasing made by individual decision to purchasing made by professional purchasers in multi-hospital systems. In addition, the physicians' market was growing in importance. It can be concluded that in this market companies that offer the lowest prices…
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Bajaj Motorcycles

Bajaj Motorcycles According to the official Bajaj Auto Limited website online, Bajaj is a leading manufacturer of motorcycles, scooters or ungeared two wheelers, and three wheelers in India. The three wheeler is considered both as a passenger carrier and as an economical and reliable delivery vehicle. Bajaj is one of India's ten largest companies in terms of market capitalization and as among the top five in terms of annual sales revenues. The company was founded in 1945. From 1948 to 1959, Bajaj imported scooters and three-wheelers from Italy but in 1959 the company obtained a production license. Bajaj started producing scooters in 1961 and three wheeler products in 1962. Today,…
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Bed & Breakfast Marketing Plan

Bed & Breakfast Marketing Plan The Bed & Breakfast (B&B) Industry established itself in the U.S. during the 1960s. Today, there are over 20,000 B&B’s currently in operation across the country (Buchanan and Espeseth 1). The two main B&B’s defined by the Bed and Breakfast Association are B&B Homestays and B&B Inns. A B&B Homestay is a private, owner-occupied dwelling where B&B traffic is incidental to the use of the building as a private residence. A B&B Inn represents a commercially licensed business operation, in a building that is primarily for guest accommodations even if the owner resides there. In the B&B Industry in Michigan and Indian, the Bed and…
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Bally Manufacturing Establishments

Bally Manufacturing Establishments EXECUTIVE SUMMARY, AND RECOMMENDATIONS In mid1988, Bally Manufacturing owned four casinohotels. The establisments were located in Atlantic City, New Jersey, and in both Las Vegas and Reno, Nevada. Bally also manufactured slot machines, lottery ticket machines, German wall machines, and exercise equipment. Bally also owned and operated a nationwide chain of fitness centers (under the names Jack LaLanne, Health & Tennis Center, and Scandanavian Health Spa), and the Six Flags theme park chain. By self definition (according to the case), Bally Manufacturing was in the gaming business. This business, for Bally, included both the operation of gambling establishments, and the manufacture of gaming equipment. In spite of…
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Beer Advertising: A Case Study

Beer Advertising: A Case Study When we graduate from high school, a lot of things change. We have to take on more adult responsibilities - and in exchange get some greater rights, some greater measure of personal freedom. We get to be adults, and have to leave (no doubt with some regrets) the pleasures of childhood as well as (no doubt with some relief) the torments of adolescence. Except that one very important thing does not change as we move from the adolescent world to the adult world: We still want to be cool. It is this fact - the Peter Pan longing not to grow up - that helped…
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