Customer Interest In Area Tourism (31ac25d)

Introduction and Background

Tourism is a genuinely rewarding economic physical exercise inside the existing planet, since this is among typically the particular largest revenue power generators inside several states as well as countries. For many years, countries have got underscored the value of tourism as well as its contribution regarding their economies. On the other hand, the particular work of underscoring the value associated with travel has progressively altered for several says have got seen the benefits that will accrue through structured management related to travel and leisure.


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Unfortunately, numerous countries concentrate upon common plus standard forms associated with travel, like seashore tourism and outings to national amusement areas and supplies. Stakeholders inside the schooling tourism, including the particular host government, areas, private buyers, plus the vacationers conform little awareness associated with alternative forms concerning tourism.

Alternative varieties of tourism are made up of leisure, activity, experience, ecotourism, in addition to area tourism. As a result, this is from this history that typically the study assesses typically the viability of room travel as recommended merely by Sir Rich Branson in phrases associated with industry size, quantity regarding potential prospects, their awareness, determination, and anticipations with regards to the space travel.

Marketing Analysis Problem

Tourism stakeholders including the government, exclusive traders, service suppliers, non-governmental organizations, vacationers, plus the web host areas have disregarded the particular rewards of diversifying travel for the while. Rather, these stakeholders highlight around typically the development plus use of common as well as prominent tourism products like the journey to be capable to national leisure areas in addition to be able to reserves, nicely since beach travel, which often incorporates ingesting typically the sights of factors just like crushed stone, sun, characteristics, in addition to sea.

The development in add-on to extensive marketing and advertising of such frequent forms regarding travel has come inside the wreckage of these types of places. The destruction of such locations is credited in order to the best quantity of tourists searching attractions.

These tourists usually exceed the carrying capability that the problem tourist destination can comfortably support. Within addition, the very best figures regarding tourists increase the susceptibility from the vacation spot in order to degradation because associated with the trampling concerning vegetation, fire shows, pollution, and extra negative effects associated with each other with tourism.

Extensive marketing associated with travel attractions with regard to example nationwide recreational areas, lakes, oceans, plus seas, offers resulted in obvious degradation within the particular destination. Much traffic throng the guest sites in these types of areas and modify initiate several undesirable effects that simply function to degrade the particular destination and decrease the entire worth plus associated with the subject matter attraction.


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Additionally, it has resulted in increased negative results like pollution, which usually comprises environmental, ground, water, and air flow pollution. Environmental air pollution occurs when site visitors in a offered destination dump solid wastes in the particular attraction site, especially outside designated waste bins.

Soil pollution takes place when waste from service providers like hotels and travel agencies seep into the ground. On the other hand, when tourism establishments release their wastes into water bodies like rivers and seas, it causes water pollution. Smoke from vehicles and emissions from tourist establishments leads to air pollution.

Fire outbreaks, trampling, and destruction of vegetation are other negative effects, which transpire because of too much emphasis on common tourism attractions. Due to marketing and promotions on the common attractions, many tourists travel to these destinations and initiate negative impacts, which lead to depreciation of attractions. Mass tourists break vegetation, trample on grass and other small vegetations, and hence, destroy the vegetation found in subject attraction.

Furthermore, the large number of tourists increases the chances of carelessness that can sometimes result in dire consequences like fires in the tourist destination. The sponsor community is affected with the particular effects initiated from the absence of option types of tourism this kind of as space travel and leisure. The effects that this host community encounter include child labour, increased cost regarding living, scarcity regarding resources as a result of large demand, and curve of infrastructure to be able to tourism facilities.

Due to typically the a shortage of alternative kinds of tourism, typically the pressure exerted about traditional tourism places led to quick life cycles regarding the tourism goods. Many of typically the destinations degrade in addition to depreciate quickly in addition to end up being desolate in addition to derelict regions. Typically the desolate nature regarding the destinations payable their states to be able to the strain applied on them by simply the tourists in addition to tourism establishments. Inside addition, many tourism stakeholders fail to enjoy the revenues accruing from tourism due unsustainable use of tourism products and resources.

Due to be able to the absence regarding alternative forms regarding tourism levels inside these areas rejected since many vacationers have consumed travel products from these kinds of destinations. Consequently, typically the absence of alternate forms of travel limited the goods of tourism simply to those vacationers who consume traditional and common tourism products leaving out potential tourists attracted to alternative and unique tourism products.

The Research Aims and Objectives

  1. Examine the existence of potential tourists who can consume unique products of space tourism.
  2. Determine the market size of space tourism because it is a new product in the tourism market.
  3. Establish demographic characteristics of potential space tourists.
  4. Assess the expectations and interests of potential space tourists.
  5. Find out the perceptions and attitudes of individuals concerning space tourism.

The Research Questions

  1. Do potential tourists of space tourism exist?
  2. What is the industry scale space travel alternatively form regarding tourism?
  3. What are the market characteristics of prospective space tourists?
  4. What are typically the expectations of prospective space tourists?
  5. What are typically the perceptions and perceptions of individuals with regards to space tourism?


Alternative Forms of Travel and Space Tourism

Popular and frequent holiday destinations experience problems for example degradation, wrecking in the environment, open fire outbreaks, trampling associated with vegetation, strain upon social assets, plus short lifestyle series of places because a result associated with increased travels. Curare intoxication these issues necessitates the would like to diversify journey and introduce alternative forms of journey (Casino & Hanna 2000).


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The issues also compel stakeholders within the discipline associated with tourism to become able to consider of different varieties of travel thus that they may not necessarily only cater about the wants of visitors interested in alternate kinds, but inside addition reduce most of the strain exerted concerning traditional tourism areas.

In addition, diversification of traveling would help propagate demand and improve the spectrum of obtainable tourism products. Spare time tourism, sport traveling, and space traveling were among most of the kinds of alternate travel, which personal along with public stakeholders have introduced within usually the field associated with travel.

Space travel will end up being the latest contact page of alternative traveling that requires go typically the space. This is a unique form of journey as it will go over and over the odds concerning common tourism products usually consumed in the world. Russian Space Business dominated space move for a quantity of years, nonetheless others such given that Virgin Galactic, possessed or operated simply by Sir Rich Branson are gradually getting into the world of space travel and leisure.

According in order to Crouch (2001), area tourism is the form of travel and leisure that comprises associated with tours to the particular space for a period that will exceeds each day and does extend beyond one year. Furthermore, space tourism does not only increase the amount of tourism products available for potential tourists, but it also introduces a completely new chapter in the field of tourism.

Market Size for Space Tourism

Space travel and leisure serves to accommodate for the requirements of space visitors that are usually people, adventurers, drifters, company people, and amusement tourists. Products provided by space travel and leisure are unique because they include sightseeing associated with features in the particular sky from the near range. Additionally , area tourists obtain the uncommon opportunity of searching at the earth through the room and travelling about it.

Other products that room tourism offers consist of sightseeing of functions such since hundreds of hundreds of galaxies, superstars, the earth, and also the solar system. Inside accordance to (Brown 2004), astronomical remark plus space go walking furthermore comprise additional items offered by simply area tourism. Taking in the sights, area walk, massive statement, and a new trip for the celestial body overhead are usually a number of the items that finest satisfy the requirements of area tourists.

Many elderly individuals plus young explorers are a few of the potential customers of products offered simply by space tourism. The particular main factors of which determine the readiness and ability to be able to consume products presented by space travel include the acquiring power, buying conduct, price of goods, and perceptions regarding product quality.


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According to Collins et al. (1994), it is important to understand that for tourism to progress, public besides private stakeholders need to price tourism items within the attaining great things about potential customers.

Since customer perceived product leading quality determines typically the readiness of buyers to employ the products, it is vital that service providers inside space tourism design and style their facilities inside a way of which interests the prospective tourists and raises their willingness in order to travel. Space travel and leisure is a brand new form of travel and leisure, and therefore, considerable marketing is needed for increased consciousness of space travel and leisure time products to achievable consumers.

Characteristics of Potential Location Tourists

Space guests are individuals who just like exploration, experience, leisure time, and drifting. As a result, the primary pair of consumers that room tourism entrepreneurs want to give attention to contain young people, prosperous businesspeople, in add-on to the elderly people who else usually are adventurous. Several room tourists usually usually are those who just just like thrilling activities, considering that they like non-traditional products of traveling because they typically are unique in addition to thrilling.

Market segmentation is important thus of which open public and amenities giving space goods get in touch with be able to be able to the proper established regarding consumers. Area (2013) states typically the comprehending of typically the sort and qualities regarding space consumers allows the service suppliers to realize the proper marketplace segment, getting behaviours, purchasing strength plus patterns, along along with demographic attributes concerning potential tourists. With each other with good knowing regarding space travel and leisure, support providers will certainly become inside the better place in order to offer the best products with their own prospective consumers.

Explorers, drifters, plus daring tourists are usually generally usually the main consumers regarding travel and leisure products, they are going to type the very 1st group of shoppers that will will visit a good appeal, plus they sometimes take part inside the initial actions associated with destination advancement. Therefore , since area travel and leisure is the brand new and distinctive kind of tourism together with a amount of exciting in addition to exciting encounters, people, drifters, plus daring tourists will surely contact form the 1st class of visitors to thrive on its items.

It will end up being fundamental for private in addition to public stakeholders inside the industry regarding tourism in buy to understand typically the investing habits regarding people and daring visitors in order that these kinds of people can value goods within typically the buying benefits regarding potential customers (Crouch 2001). Given of which many activities integrated in the type and production connected with space tours are generally relatively high, companies offering space travel products need to be able to be cautious any time pricing in order that they satisfy their expected goals, and at the particular same time accomplish consumer satisfaction.

Expectations of Possible Space Tourists

Consumers expect product high quality to reflect the item price and worth utility for their own money. Similarly, area tourists expect the particular products that support providers deliver in order to posses the precise same qualities. Area visitors value their own cash, plus therefore, they assess the item high quality utilizing the price.

Casino and Hanna (2000) highlights that will certainly the presence connected with alternative types associated with travel and leisure such because sports activity and sea travel and leisure makes customers really selective plus interested in elements that issue item quality plus shipping systems.

Since alternative types associated with travel and leisure offer solutions, which usually could serve the particular particular needs associated with possible space visitors, they can very easily persuade consumers associated with space products, plus lure them in to their facilities. Consequently, space firms require to be eager on the conventional plus cost of their own solutions as nicely because that associated with the rivals. Item quality need to match up the anticipation associated with consumers to make sure that providers achieve the required customer fulfillment.

For effective space tourism, support providers with this field need to provide accurate and correct information to their target customers. Collins et al. (1994) argue that giving false information leads to distrust and lack of confidence among the customers. Thus, it is paramount that firms executing space tourism convey information using facts and tangible evidence on the nature of the tour and typically the quality of their particular services.

The information is vital to be able to increase the stage of awareness among the audience, plus furthermore, aid within balancing pre-consumption, usage, and post-consumption client experiences. Remarkably, area tourists just such as other tourists observe the quality concerning the merchandise and companies using the info presented by businesses. Consequently, to match up identified product high quality in addition in order to gain consumer depend on and devotion, you should offer information that might be factual within just about almost all aspects.

Perceptions and Attitudes concerning Individuals Concerning Space Tourism

Many individuals believe that space tourism belongs in order to be able in order to the rich within addition to wealthy members in the society, and hence they think that space tourism caters for the needs of the few individuals who have money. Some individuals think that space tourism is not safe, and therefore, they are unwilling to purchase products linked to space tourism. The perceptions owe their presence to the expensive nature of tours and services associated with space tourism.

Consequently, the perceptions that potential buyers hold have fantastic effect on stability of space travel, thus, determine their particular interests and readiness to take the goods that space travel offers.

Attitudes and perceptions of which consumers hold usually are important as they will determine the want and nature regarding marketing and marketing strategies necessary to be able to influence potential consumers to buy products and services of space tourism (Troung & Hall 2013). Furthermore, service providers of the space tourism need to tailor their products in a way that match purchasing power of potential customers.


Space tourism is a very productive type of tourism in order to in diversification travel and leisure to meet improved demand and decrease the tension upon common in inclusion to traditional travel and leisure places. Since area travel is really a brand new tourism, many people are usually reluctant to acquire usana products. Many potential clients feel that will room tourism will be made for usually the rich and associate it with lower self-esteem.

Some regarding the needs which investors within usually the field associated with travel can follow to enhance viability associated with room tourism consist of discovering the existence regarding tourists, target huge market, customize goods, and provide special products. Additionally, companies in the discipline of space travel need to know the characteristics, anticipations, and perceptions regarding potential space vacationers. Assessment of such specifications is beneficial inside figuring out the soundness of room travel.


Brown, F 2005, ‘The Final Frontier Travel in Space’, Tourism Recreation Analysis, vol. 29 zero. just one single, pp. 37-43.

Casino, Versus, along with Hanna, T 2k, ‘Representations in addition to Identities in Travel Map Space’, Progress within Human Geography, vol. 24 zero. one, pp. 23-46.

Collins, L, Kanayama, H, Iwasaki, Con, Ohnuk, Mirielle, and Hanayama, L 1994, ‘Commercial Effects connected with Market Analysis upon Space Tourism’, Journal of Room Technologies and Research: Unique Issue about Area Tourism, volume. ten number a couple of, pp 3-11.

Crouch, G i b?rjan p? tv?tusentalet, ‘The Market regarding Area Tourism: Early on Indications’, Journal of Journey Research, vol. 40 no. two, pp. 213-219.

Hall, M 2013, ‘Framing Behavioural methods to Understanding plus Governing Sustainable Travel and leisure Consumption: Beyond Neoliberalism, Nudging and Eco-friendly Growth’, Journal associated with sustainable Tourism, vol. 21 simply no. 7, pp. 1091-1109.

Troung, Deb & Hall, Meters 2013, ‘Social Advertising and Tourism: Very best Evidence? ’, Social Marketing Quarterly, vol. 19 no. two, pp. 110-135.

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