In the task, we have focused on the marketing used in growing blossoms, the problems and danger in growing and trading flowers and finally the near future potentials of the plant marketing industry. Flower fostering and Marketing project may expand in 2013 by simply adding other different types of flowers and services including Cabana. It will also increase its marketing area both in home plus abroad. It will sustain and increase the present net margin and level of growth in product sales. 2. Business Idea 2. 1 What exactly is it about: Our own business idea is concerning flower cultivation as well as advertising with a planned and escorted way including Cabana.
In brief, our business idea offers both products (Flowers) and service (Decoration with flowers). More clearly, our offerings are: (I) Flowers regarding verities (it) Flower, vegetation, seeds, leafs etc. (iii) Renting flower plants (v) Cabana (v) Decoration associated with homes offices cars and other festival programs along with flowers. 2. 2 Individuality and greatness: Our company plan offers exclusive plus unparalleled products and solutions of quality, variety, volume and satisfaction rather as compared to traditional way but in a fair price. So guarantees 100 percent customer satisfaction and friendly services.
This strategy values not only its own profit but also customers demand and satisfaction. Staff are also the contributors of this idea. So “ Flower cultivation and Marketing” will be “ Our” business somewhat than “ Mine”. In addition to there is the individuality and greatness of the business idea. 2. 3 What and whose needs to be satisfied: Who else doesn’ t love floral? Everyone. Because everyone wishes a sound relation with others. Flowers are the sign of affection, sympathy, cognates, Joy and also sorrow yet we seek to structure a new practical and realistic business plan. For this purpose we target some classified customers.
Our main targeted customers are usually l. Young generation 2. Middle class Ill. Higher middle class and ‘ V. Upper class Today individuals are so busy. Here time is most valuable. Now we have cash but not time and energy to desire our near & beloved ones or attend upon various occasion. We can make up our absence providing some flowers. Moreover, programs without flower are over and above our imagination. So, our own products and services are for customers’ mental satisfaction and as well because beautification. 2. 4 Our own Business Model: In the fermetures rose, tuberose and marigold constitute the key product range.
In typically the new millennium, gladiolus and orchid production take off within a big way and has owe a large share of the flowers market in the home and abroad. The item range rose etc . Besides this product range ewe also offer an special service range with cabana and decoration. After this product/Service range our business model focuses on prices strategy and sources regarding revenue. Prices vary together with variety, quality, specification, move destination, terms of obligations and other factors this kind of as festival and seasonal requirement. However, average price should be considered in the time of creation planning and export.. Enterprise Goals and Objective 3. 1 Short Term Targets: Expand area and opportunity and applying flowers each in home and overseas. Create a new dimension within flower business through the intellectual creativity and services offerings. Provide employment chance for both educated in addition to uneducated people, rural because well as urban people. Research and extension activities on follicular. 3. a couple of Long Run or Specific Measurable Objectives: Build the strong brand image by delivering a certain set of features, benefits, services and experiences of flowers consistently to the customer.
Export standard top quality and quantity of flowers in abroad. Contribute in the GAP in the nation. Contribute towards alleviation of poverty 4. Market Possible: 4. 1 What or Who are the (Target) Markets: 4. 1. 1 Home Market: There is usually no festival inside our lifestyle which does not require flowers. Every people like flowers People of just about all areas either village or town purchase flowers because it is a sign of beauty and love. In the recent times, the particular demand for flowers has increased considerably in the nation. So, the flower cultivation project will face simply no problem in respect regarding marketing.
Typically the customers and users regarding flowers mainly exist inside the city. Besides, city people also buy flower. They demand flowers with regard to various purposes. Some this kind of purposes are Thanks providing Various anniversary Wedding Valentines Congratulating Sympathy National event (Like Paella Babushka, 21st Feb., 16 Deck, 21 March and so on) Flowers are smart gift idea. It speaks the messages of heart. In such market situation, we usually are always near the customers in order to serve them in a great effective and efficient method. We offer 24 hrs service to solve the requirement of every every single consumer.. 1. 2 The demand of flowers in international market is rapidly expanding. A short report on export of flowers will be as: Financial Year Zero. Of countries to export 2002-2003-2004 004-2005-2006-2007 9 25 26 29 According to be able to international follicular analysts U. S. A ranks zero. I in the national consumption of flowers in retail level. Flower market offers a number associated with for you to export to Western european community as well as Middle East and much Eastern destinations. The Netherlands, Italia, Thailand, Malaysia, Germany, North america, Japan, I-J. U. S. A.
Portugal, Denmark, Belgium, Sweden, Swiss, South Korea and Norway are in order associated with priority as markets. These types of countries buy considerable quantities of flowers every yr. So, our export efforts are concentrated on these types of markets.. 2 Future possibilities: We know, the larger the amount of product is developed the lower the expense of per unit as. It really is anticipated that we lessen per unit cost gradually and the selling well as within passage of time the particular demand of flowers enhance. So, our range of products plus targeted market segment furthermore increase. And now all of us are within the age associated with globalization.
Thus, geographical expansion is organic. 5. Competition: 5. one Summary of Competition: Businesses offering similar service or product to be able to the same market/customer from similar prices are competitors. In this sense, although Bangladesh is a prospective flower litigating country, there is no such plant cultivation and marketing market which offers like mine. It is true that presently there exist available flower shops in different towns regarding the country. Besides it is also true that these plant markets are unrecognized. Therefore there is a little or no significant leader, challenger, follower or niches in the flower market.
Since a result, we are usually the first flower cultivating and marketing industry inside Bangladesh in a contemporary and well-organized system. a few. 2 Competitive Analysis: We all cannot deny the present small competitors because they will are already engaged along with this industry and likewise experienced. But they have little basic concept of flower cultivation and marketing industry as an artwork and source of earning foreign currency. They are backward in customer relation, product packaging, advertising, goodwill and contemporary research facilities. So, we all emphasis on most of these details and of course offer a standard product since well as service.
To gain competitive advantage, we must design and style market offers that provide more value and pleasure than offers of rivals seeking to win more than a similar customers. There is usually a little barrier associated with our entry as all of us are newcomer. Besides, very little or no access to be able to credit facilities, not enough gobo. Favor and market policy regarding this section may hamper this industry. six. 1 Marketing Strategy Customers will be the main contributors in a successful business. Therefore our first and first marketing strategy is founded on client value and satisfaction. A satisfied customer comes once more and thus increases revenue.
But a new dissatisfied customer not only decreases single sales nevertheless also a lot of sales. So our target is constantly for the best since the consumers expect regarding the best product. We all desire to come in the leading position associated with flower market. For this reason we all expand total market, complete demand and protect racquet share through good protecting and offensive actions. For market positioning and advertising and promotional campaigns we might Develop new users and more usages of our item and service and maintain the rate of current usages. Try to build customer loyalty by offering customers’ perceived value.
Create advertising information through selecting right media. Emphasis on sales promotion through samples, coupons, funds refunds, appearances in related catalogs, premiums and thus on. Maintain good open public relations through news, conversation, trade show, conference, unternehmensidentität material and web site. 6. Pronunciation: It is usually true, quality comes very first. So we ensure an effective quality of our goods and services. Moreover, innovative packaging can give all of us an advantage over competitors. Our company is very much concern about our product product packaging. Here we include Cabana- the marvelous gift within the world of arranging flowers in vase.
To embellish homes, workplaces, cars, along with other seasonal plus occasional programs our packaging and bundling department assures product supply and audio service. 6. Sales strategy: The flowers will be sold either through bulk suppliers or through distributors in addition to ultimately to the retailers. It will probably be done with the help of our workers or sales persons. Retailers and wholesalers have the particular opportunity to collect blossoms from either in farming area or in display room in this case, our own own transportation system may possibly be used. We furthermore receive 24 hours purchases in the decoration and Cabana.
We supply home delivery/service too. All of us are also concern in satisfying our sales people by giving them different incentives like bonus, incentive, participation in decision making. We offer discounts and allowances to our retailers and wholesalers. Each one of these are for good advertising plan and ultimately for a fruitful realistic company operations. Operations indicate to describe our business method and quality system. All of us promise only what we can deliver or what the customer exactly demand but lastly we deliver a lot more than our own promise. We can present the operations as follows- 8.
Reference Requirements: 8. 1 Funds investment: At first inside resource requirements capital investments include licensing and other initial cost to established up business. Fixed funds: Land, building, showroom, Gadgets Working capital: Raw materials, manpower and soon. The capital expenditure is met up by partners own capital and credit coming from financial institutions like lender. 8. Personnel Requirement Employees are an important resource of our business, without personnel all the elements of business is worthless because personnel contribute in production directly or ultimately.
At cultivation area: Manager, skilled work, seasonal labor, driver and guard At showroom: Manager, accountant-UCM cashier, sales particular person, cabana designer, driver plus guard 8. 3 Outside Resources: Our main outside resources are suppliers, distributors and cabana designer. Experts and consultants are furthermore related with this. All those resources help to build, promote, sell and distribute our product to ultimate buyers.. Implementation plan: 9. 1 Ramping up sources: Each and every resources of our business is engaged inside running production to build revenue and serve customers.
In short, the resources are dynamic. No resource need to be kept idle. nine. 2 R& D milestone: In the business L & D conducted in order to add and create brand new dimension, feature, quality, along with other benefits in the current product. We plan to be able to introduce new releases every 12 months. 9. 3 Product skidding plan: We devote energy to making continuous merchandise and its improvement since we know customers prefer products that are obtainable and highly satisfactory. nine. 4 Operational deadness Almost all the resources and staff members are ready to run various activity related to be able to the company. All the time operational readiness is necessary anyway.
Roses are cultivated during the entire year but there are seasonal flowers too. Thus we are usually ready in order to customers’ demand and various occasions. Our employees are very careful to meet up all the demand of customers-in time. nine. 5 Progress monitoring in addition to control: Primarily we have got two managers in “ cultivation area and showroom. Besides them all the business enterprise related people provide us all information. Then we Justify whether our progress will be balanced with our strategy or not. According to the outcome of progress monitoring we take next step to handle. 10. Risk Assessment 10. Areas of Risk: However there are some places of risk in demand, supply, technology, security, cost-effective, regulatory and implementation which usually we cannot deny. Issues are: – I. Improper knowledge and skill that. Low technological support. Iii. Perishable flowers ‘ sixth is v. Scarcity of effective insecticides v. Inadequate credit facilities. V’. Uncertain and unstable market price vii. Zero permanent place for marketing and advertising of flowers. Viii. No specific rules and regulation to manage flower market. 10. 2 Addressing Risk Required steps to solve these issues 1 . Strengthening of scientific support 2.
Arrangement of training regarding employees 3. Arrangement regarding permanent place for advertising 4. Ensure adequate provide of effective insecticides a few. Arrangement of credit services. 6. Establishment of correct and stable market coverage. Our business idea is viable in terms associated with these risk and we all are confident that all of us will be able to be able to overcome these problems plus yield a higher return as compared to risk.