Identify and Evaluate Marketing Opportunities

Identify and Assess Marketing Opportunities Essay Trial

1 . List ways that Dell conducts research on their customers to continually increase services and products

5. Customer Advisory Panel (CAP) Days

* Customer Spotlights on Dell. com

* Brainstorming session in forum groups

* Interaction with clients by face to deal with, during events, that you one through the customer service department * Through customer complain forum

2 . What are the features of Dell’s research?

* Consumer Advisory Panel Days are an example of how Dell can continually learn coming from their customers. Dell will certainly hear directly from customers about the kinds associated with things they use their techniques for, whatever they like concerning it and see typically the configuration they use to be able to get things done. Additional initiatives underway include a new pilot of a daily chat service in typically the U. S. and additional countries where chat looks more popular over conventional phone service, redesigning assistance. dell. com, revamping regarding extended warranties, and a redesign of the Dell. com online configurator encounter to name a couple of. The scope and direction of those initiatives – plus others- are shaped by what we hear from customers.

Dell. com offers the customer the ability to:

* Upgrade the system so it can be configured to the technological innovation the customer wants * Design the merchandise of their choice by selecting the colour, reduce and art design. 5. Select from the collection of accessible accessories. Dell’s key accessory business, “Design regarding Dell” has developed the line of accessories lined up with each Dell brand. By giving customers this specific wide range of selection, the end system is distinctively ‘created’ for the customer’s individual needs an personality. * Dell. com functions a section called Local community which provides customers in addition to interested people with: options, advice, how-to’s’, discussions plus friends

2. Dell. com also provides technical support, which allows Dell customers to enter forums, get ‘how-to’ in addition to ‘step-by-step’ information for certain technical issues and also the precise product information on the latest ‘hot’ issues.

* Dell has direct relationship together with individual customers and huge companies.

a few. What is Dell’s unique selling point?

Dell’s Unique Selling Point (USP) is the ability for customers to select and customise their computer. Customers can buy custom-built products and providers. A pre-built machine may contain features the consumers will not use, delete word include features important regarding a certain customer need. Consumers, whether online, via telephone or stuck in a job retail outlet, can select the features they will require.

4. What are the techniques Dell uses to create revenue?

* Dell generates a lot more than $50m revenue per day within sales through its globally websites. Core to Dell’s e-business success is the series of customised sites provided to its different customers. Dell. com provides a high level regarding service to its customers and suppliers. Ordering in addition to production is speeded up, greater accuracy follows primary ordering by customers, and current technologies are provided to consumers. Dell. apresentando gives consumers the ability to purchase online plus access technical advice. It is a fundamental function of Dell. com to be able to offer time to marketplace technology. * Customers are able to order personal computers directly from Dell and receive them within seven to ten working days. * These people have online services

* They market software and replacement components

* They provide safe-keeping services (save data, Icloud, Yahoo, Google)

5. What does come back on investment mean in relation to Dell’s marketing campaign and just how is it scored?

The Go back on Investment, often called a company’s return upon total assets, measures the overall profit made on an investment expressed as a percentage of the particular amount invested. Return on Investment measures a company’s profitability and its management’s ability to generate income from the funds buyers have placed in its fingertips.

An important element of all Dell advertising is a call-to-action. They can be simple, this kind of as ‘order today’ or maybe more elaborate such as a new complicated ‘seven step ordering process’. This will make Dell’s advertising and marketing activities measurable and allows the company to get a Return on Investment decision for any campaign. A new campaign can be modified or redirected according to the measured results. Dell. com can be altered easily and quickly thus print and television advertisements direct consumers towards the website for additional detail. This allows the more expensive advertising to be held simple and unchanged, reducing expenses. Dell can trace the particular ‘waterfall’ effect of specific marketing online. Dell data how many people: 5. Visit the website after typically the launch of any print-television marketing campaign * Actually purchase typically the product or service

* ‘Drop out’ and where they fall out in the process.

This data enables the advertising campaign to become refined. By advertising direct to the consumer, Dell is able to create different vanity URLs in addition to phone number several advertising communication activities. This enables Dell to measure the reaction rate through online visits and phone calls.

What to carry out

The fundamental Return on Investment can end up being found by dividing a company’s net profit (also called net earnings) simply by the total investment (total debt plus total equity), and multiplying by 100 to arrive at a new percentage:

Web profit / total expense x 100 = Return on Investment

Therefore if net profit is usually $30 plus the total invested is $250, the Come back on Investment is: thirty / 250 = 0. 12 x 100 =12%

6. Identify three external threats plus two internal weaknesses that will Dell could face.


5. Increasingly popular brand names in the competition.

* Strong relationships that are held between competition and the retailers. 5. Competition can basically create the same computers since Dell builds computers, not styles them.

Weak points

* Dealing with a large amount regarding supplies from many different countries could cause a huge issue when tools are remembered. * They build personal computers, not develop them.

7. What types of details can a business collect from its internal systems about its customers in order to assist in the planning procedure?

* Consumer general information

* Customer feedbacks

8. List four techniques environment scanning can end up being conducted to look with regard to information.

5. Undirected viewing or unfocused deciphering

* Conditioned viewing or semi-focused deciphering

* Searching casual or formal

5. Enacting

9. Describe qualitative and quantitative research and provide about three ways research could be carried out.

QUALITATIVE STUDY is a method associated with inquiry employed in many different academic disciplines, traditionally within the social sciences, but in addition in market research and further contexts. Qualitative experts aim to gather a good in-depth understanding of human being behaviour and the factors that govern such behaviour. The qualitative method investigates the why and how of making decisions not merely what, where, when. Consequently, smaller but focused samples are more often needed than large samples.

In the regular view, qualitative methods produce information only on the particular particular cases studied, in addition to any more general findings are only propositions (informed assertions). Quantitative methods could then be utilized to seek out empirical support for this kind of research hypotheses.

In other words, Qualitative studies intangible data that will is a much more nuanced as it relates more to be able to people’s emotional responses to be able to products.

QUANTITATIVE RESEARCH refers to the systematic empirical investigation associated with social phenomena via record, mathematical or computational strategies. The purpose of quantitative research is usually to develop and employ mathematical models, theories and hypotheses pertaining to trends. The process of way of measuring is central to quantitative research because it provides the particular fundamental connection between empirical observation and mathematical expression of quantitative relationships. A new Quantitative data is any data that is in numerical form such because statistics, percentages, etc.

Quantitative research will be widely used in interpersonal sciences such as: psychology, economics, sociology, and politics science, and information technology, and less frequently in anthropology and history. However, research in mathematical sciences this kind of as: physics is furthermore quantitative by definition, even though this use of typically the term differs in context. Within the social sciences, typically the term pertains to empirical procedures, originating in both philosophical positivism and the good statistics, which contrast qualitative research methods.

Qualitative methods produce details only on the specific cases studied, and virtually any more general conclusions are only hypotheses. Quantitative strategies can be used in order to verify which of this kind of hypotheses are true.

Ways research can be conducted:

Qualitative| Quantitative|

* Observation * Real-time observation * Trace studies| * Survey research * Simply by mail, email, internet, telephone * Face-to-face, etc. | * In-depth interviews 5. Individual * Focus groups| * Experimentation * Clinical experiments * Field trials * Quasi-experiments| * Projective techniques * Collage 5. Picture completion * Metaphors and analogies * Psycho-drawing * Personalisation| * Archival studies * Internal records (company records) * External archives|

10. How could the Australian Bureau of Statistics assist with the investigation process?

The Australian Agency of Statistics (ABS) is Australia’s official statistical business. It assists and promotes informed decision-making, research plus discussion within governments and the community, by providing a high quality, objective plus responsive national statistical support. When the information you require from the ABS web site is not possible to find, or require more statistical information you can contact them with the ABS’ National Information and Referral Service (NIRS) which is a cell phone information and referral service, or Client Services. ABS trained consultants can work along with you to satisfy your current statistical information needs. The ABS has offices within each State and Place of Australia.

11. What is the business opportunity? Provide two examples.

A company opportunity is an arranged of circumstances arising via changes in the surroundings that the business may take good thing about to attain its objectives. This sort of chance is largely outside typically the control of the business, they will are often only around for a short time and must be taken edge of while they are available.

Good examples

* Franchise Possibilities

* An ecological disaster, like an oil leak, means that an commercial supplies business can provide the material to clear up.

12. What is a business threat? Supply an example.


* What obstructions do you face?

* What do you think are the most effective competitors doing?

* Are quality standards or specifications for your own job, services or products changing? 2. Is changing technology intimidating your position?

2. Do you have poor debt or cash-flow problems?

* Could virtually any of your weaknesses critically threaten your business?

A business danger is actually a set of conditions that mean the company might be unable to satisfy its objectives.

Example: the value associated with the Australian dollar comes sharply meaning that the price of importing goods from abroad is more expensive.

13. What will the Pareto Principle suggest? How could your enterprise utilize the Pareto Principle in order to grow market share of a new product?

The particular Pareto principle (also known as the 80-20 rule) states that, for many events, roughly 80% of the effects are derived from twenty percent of the causes.

Business-management consultant Joseph M. Juran suggested the essential and named it following Italian economist Vilfredo Pareto, who observed in 1906, that 80% of the particular land in Italy had been owned by 20% associated with the population; he created the principle by watching that 20% of the pea pods in his / her garden contained 80% of the peas.

It is a common guideline in business; electronic. g., “80% of your sales come from 20% of your clients”. The Pareto principle is only tangentially linked to Pareto efficiency, which was also released by the same economist. Pareto developed both principles in the context of the distribution of revenue and wealth among the particular population.

14. True or False?

a) As a result of improved competition, the lifespan associated with business opportunities in the marketplace is increasing – False

b) The success of a new opportunity is always assessed in terms of profit – False

c) This is important that any kind of new product or service is assessed at each stage of the development procedure and should not move forward to the next phase until it has met the specified requirements – Real

d) In case a number of cool product or service ideas are usually developed, the ideas ought to be ranked against criteria to determine the finest idea – True

e) A marketing information system is available as a software program – Real

15. Describe how Ansoff’s Matrix is usually used to develop new opportunities with a selection of strategies.

Diversification is the name given to the growth strategy where a business markets new products in new markets.

This is an inherently more risk method because the business will be moving into markets in which it offers little or no experience.

For a business to be able to adopt a diversification technique, therefore, it should have the clear idea as to what that expects to gain from your strategy and an truthful assessment of the dangers. However, for the best balance between risk and reward, a marketing strategy of variation can be highly satisfying.

16. Break-even Analysis: Calculate the split – even point regarding ice-cream sales.

Ice cream are bought for $2. 00 each and sold for $2. 50. The business enterprise has repaired costs of $400 each week. How many glaciers creams must be offered every week and therefore each and every day to break-even?

Break even level = fixed cost or (selling price – variable cost)

four hundred / (2. 50 : 2. 00)

4 hundred / 0. 50

800 ice creams per week

114 ice creams per day


WAIFS Student text book – Identify and evaluate marketing opportunities

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