Bed & Breakfast Marketing Plan

Bed & Breakfast Marketing Plan The Bed & Breakfast (B&B) Industry established itself in the U.S. during the 1960s. Today, there are over 20,000 B&B’s currently in operation across the country (Buchanan and Espeseth 1). The two main B&B’s defined by the Bed and Breakfast Association are B&B Homestays and B&B Inns. A B&B Homestay is a private, owner-occupied dwelling where B&B traffic is incidental to the use of the building as a private residence. A B&B Inn represents a commercially licensed business operation, in a building that is primarily for guest accommodations even if the owner resides there. In the B&B Industry in Michigan and Indian, the Bed and…
Read More

Bally Manufacturing Establishments

Bally Manufacturing Establishments EXECUTIVE SUMMARY, AND RECOMMENDATIONS In mid1988, Bally Manufacturing owned four casinohotels. The establisments were located in Atlantic City, New Jersey, and in both Las Vegas and Reno, Nevada. Bally also manufactured slot machines, lottery ticket machines, German wall machines, and exercise equipment. Bally also owned and operated a nationwide chain of fitness centers (under the names Jack LaLanne, Health & Tennis Center, and Scandanavian Health Spa), and the Six Flags theme park chain. By self definition (according to the case), Bally Manufacturing was in the gaming business. This business, for Bally, included both the operation of gambling establishments, and the manufacture of gaming equipment. In spite of…
Read More

Beer Advertising: A Case Study

Beer Advertising: A Case Study When we graduate from high school, a lot of things change. We have to take on more adult responsibilities - and in exchange get some greater rights, some greater measure of personal freedom. We get to be adults, and have to leave (no doubt with some regrets) the pleasures of childhood as well as (no doubt with some relief) the torments of adolescence. Except that one very important thing does not change as we move from the adolescent world to the adult world: We still want to be cool. It is this fact - the Peter Pan longing not to grow up - that helped…
Read More

BANCO POPULAR: A COMPANY OVERVIEW

BANCO POPULAR: A COMPANY OVERVIEW Banco Popular is the third largest commercial banking company in Spain. While Spain is the base and the largest market for Banco Popular, the institution has operating facilities in several other European countries, as well as joint operating agreements to provide banking services in Mexico and some South American countries (Banco Popular, 2004). This overview of Banco Popular includes the history of the banking institution and a description of the markets in which the bank participates. The opportunities available to Banco Popular in the markets in which it participates are discussed. The effects of government regulations on the operation of the bank are considered. The…
Read More

Bank of America

Bank of America a. The institution selected as the "object" of this researcher's investigation is a branch of the Bank of America (BofA) in Los Angeles, California. Since financial management is one of the most critical concerns for many seniors, the analysis of a financial institution is highly relevant to the older population. In addition, as the third largest banking corporation in the country (Music Entertainment Marketing, p. 1), the BofA is a prominent organization that can be considered to be representative of banking organizations in the country. Moreover, it has launched numerous campaigns and provided various types of services that target specific market segments based on age and race…
Read More

BankAmerica Corporation

BankAmerica Corporation Case 14: BankAmerica Corporation. In Cravens, D. W. Strategic Marketing, 3rd ed. Homewood, Illinois: Richard D. Irwin, Inc., 1991, pp. 116123. Question number 1. The generic product type for BankAmerica's consumer loans in California is the widest range of consumer financing. With respect to product type product markets for consumer loans in California, BankAmerica offers installment loans for major appliance purchases, automobile finance loans, credit card accounts, student education loans, overdraft loans, mortgage finance for house purchases, and home equity loans. In the context of brand product markets for consumer loans in California, BankAmerica markets only a few of its loan product types under brand names. Among these…
Read More

Banks and the Global Economy

Banks and the Global Economy Banks, like most businesses in today's "global economy" are faced with a customer community that has before it many choices with respect to how it can choose to conduct its banking business and relationships. Technology leverage is utilized by the banking industry to help in the achievement of competitive advantage. As such, banks invest heavily in information technology such that their customers can enjoy a "value-added" experience as well as "cutting-edge" service ("DBS and virtual banking," 2003). Customers whether individuals or businesses, view banks as providers of a unique service. As such, creating an environment that incorporates and practices a "sense of caring" will always…
Read More

Barbarians at the Gate

Barbarians at the Gate This study will provide a review of Barbarians at the Gate: The Fall of RJR Nabisco, by Bryan Burroughs and John Helyar. The study will include a brief summary of the principal points made by the authors; a description and discussion of the economic, social/cultural, legal, political, and technological environments affecting RJR Nabisco at the time of the leveraged buyout attempt; and a consideration of the strategic options for RJR Nabisco, along with which option was actually chosen. From the title of the book, we understand immediately and clearly that the authors of the book feel that greed is the overriding force at work in the…
Read More

BARGAINING FOR ADVANTAGE

BARGAINING FOR ADVANTAGE NEGOTIATION STRATEGIES FOR REASONABLE PEOPLE" Shell, G.R., (1999), Bargaining for advantage: negotiation strategies for reasonable people, New York: Viking Professor Shell is director of the Wharton Executive Negotiation Workshop, and his book, although hard to understand in some spots, is a good guide to all the moves you need to make in every bargaining situation. This began, according to the introduction, as a series of class chapters in connection with Wharton's "Bargaining for Advantage" executive training program. Professor Shell used these workshops and his own research to create good strategies for goal-oriented negotiations. As a matter of fact, the term goal is critical here since, as he…
Read More

Barnes & Noble Analysis

Barnes & Noble Analysis This analysis will cover the online bookselling industry, including key competitors, products, size, life cycle, structure and other relevant factors. An in-depth assessment of one of the key competitors in the industry, BarnesandNoble.com, will then be given. This assessment will include a brief history, competitive strategy, five year sales trends, a SWOT analysis and other pertinent information. A conclusion will provide a critique of BarnesandNoble.com’s current strategy. Industry & Competitors – The online bookselling industry is an industry made up of booksellers like Amazon.com who offer no other outlet for book purchasing and those like BarnesandNoble.com who offer electronic and traditional retail book sales. Trends in…
Read More