Marketing Snazzy Click Essay Sample

Question 1

Outline and talk about the market targeting method which you would recommend Snazzy implement for its fresh line of energy refreshments. Provide rationale for the technique choice.

My recommendation for Snazzy Sodas is targeting a place niches in other words market segmentation. Companies such since Snazzy, that is limited together with resources might decide in order to serve only a number of special segments. As numerous competitors overlook or overlook this segments. The markets market for Snazzy’s vitality drinks are a group regarding people, more specifically men teenagers and people inside their 20s. As they are a lot more susceptible to fatigue, over-worked lifestyle, persistent to fatigue and insufficient energy. Energy drinks such as Snazzy’s is really a product that will be suited for this particular markets market, as it is usually more pleasing and prove advantageous to the individual.

In addition to focusing on a particular era group, Snazzy’s energy consume can be more special in their marketing attempts, by focusing their items and advertising to attract to very dedicated groups, such as sports lovers, pro-gamers, and hip-hop groups. As Snazzy Energy beverage is a new stylish product that emphasis on their originality and identify from others.

The Energy drink itself can also focus on groups of people that believe within environmental efforts. As Snazzy Sodas promote a range of all- natural sugary sodas and its efforts towards social responsibility. The company itself has a good credibility, therefore it is recognise since an eco-friendly company. This particular can attract many individuals that believe social obligation as well as the product may be appealing to those certain crowd.

Question 2

Explain the consumer behaviour features that are likely to be able to influence consumer purchases of this new product.

The behavioural qualities for people that would buy Snazzy energy consume are people with socio group characteristics, jock identity, manly norms, and risk- getting behaviours. As most energy beverages target young males in addition to teenagers. These characteristics are usually likely to influence consumer’s decision in purchasing the item. The purpose of energy drink would be to provide energy for the individual by itself. As the main material for any energy consume is guarana. This product has a benefits wanted, which consumers advantages from acquiring the product. In this specific case the product can help energize the individual, so that it attracts people with over-worked lifestyle, persistent to fatigue and insufficient energy. Youngster in today society are very outgoing, therefore they are more incline in order to purchase an energy consume to provide that extra kick in their system.

Referencing

Armstong, G, Adam, H, Denize, S, Kotler, P 2012, ‘Principles of marketing, 5th edn, Pearson, Frenchs Forest, NSW, (p. h. 187-201).

Wikipedia 2011, Consumer behaviour last year, viewed 9 April 2013,.

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