Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More

Theory of the Gaps Model in Service Marketing

Theory of the Gaps Model in Service Marketing Essay Sample History of the Gaps Model The gaps model of service quality was first developed by a group of authors, Parasuraman, Zeithaml, Berry, at Texas A&M and North Carolina Universities, in 1985 (Parasuraman, Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality depends on the four gaps existing in organization – consumer environments. They further developed in-depth measurement scales for service quality in a later year (Parasuraman, Zeithaml, Berry, 1988). Theory of…
Read More

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore

Green Marketing Newspaper Critique on Plastic Bags Usage in Singapore Essay Sample The article highlights an idea to cut down on plastic bag usage in Singapore by imposing charges for them on people patronising supermarkets, provision shops and even food outlets and hawker stalls. The proposal deals with one of Singapore’s significant source of waste and it can be seen as a small move towards eco-friendliness. As with any other new initiatives, it is worth discussing its potential effectiveness, and any other impacts that the charges on plastic bags may have on the society. On the same note, examining such a green policy would also naturally lead one to ponder…
Read More

Product offering for FC Bayern

Product offering for FC Bayern Essay Sample A unique product offering is critical for FC Bayern. Implementing systems to respond rapidly to ever changing demands of the customer by cutting the production times for quickly supplying new products will allow for excellent merchandising performance. To be successful in the soft goods market, the production process needs to be a very well-oiled machine and hot markets need to be quickly identified so that fans can be delivered merchandise tied to championships and/or other personal records in virtually real time. To get the pickup in speed, the fewer pieces there are to put together, the easier the process becomes. The 4 major…
Read More

The Importance of Assessment in Hotel and Restaurant Management

The Importance of Assessment in Hotel and Restaurant Management Essay Sample The purpose of this study was to examine and assess the relevance of hospitality management programmes to the current and future industry needs in Greece from an industry perspective. Two single session focus groups consisting of hotel general managers highlighted the need for hospitality management programmes to address industry current and future requirements. The outcome of the study, based on qualitative data, also supports the need for a virtual education/industry co-operation. Keywords: hospitality education, industry needs, hospitality curriculum INTRODUCTION On the threshold of the third millennium, the tourism industry faces a constant changing and demanding environment where the human…
Read More

Shampoo Brief

Shampoo Brief Essay Sample Decision and Background: Suresh Venkataraman, who desires to explore the rural market in the India, deciding to launch a product named Super Shampoo in order to obtain the attitude of non-users towards the category and brands. Referring to those consumers, most of them are from rural India related to households in the BoP structure. (Ex.1) He spends much time in searching the rural market in the India. Recommendation and Basis: Given the economics’ structure of rural India, most of them are rural households. So first of all, Venkataraman should position the fast moving consumer goods category (FMCG) into the rural Indian market. Shampoo is one of…
Read More

Mahindra Case Study

Mahindra Case Study Essay Sample 1. ABSTRACT An Indian multinational automobile manufacturing company, Mahindra & Mahindra Limited (M&M), is one of the largest vehicle manufacturers in India in terms of production. Incorporated in 1945 as a steel trading company, it is today a US $16.2 billion multinational group with more than 155,000 employees in over 100 countries across the globe (Mahindra & Mahindra Ltd.). Over the years, is has diversified into many new businesses in by following a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and group-wide synergies. With over 60 years of manufacturing experience, the Mahindra Group has built a strong base…
Read More

Loreal-Marketing Plan

Loreal-Marketing Plan Essay Sample “Attention to health is life’s greatest hindrance” Cosmeceuticals are the latest addition to the health industry and are described as cosmetic products with drug-like benefits. With the rise of more knowledgeable, wealthy, and beauty-conscious class of urban consumers, cosmeceuticals have come a long way in recent years to become one of the fastest growing cosmetic options. Advancements in technology and emergence of new ingredients have further contributed to the progress in the commercialization of cosmeceutical products worldwide. The market that reached to the mark of US$ 27.2 Billion in 2010 is likely to augment at a rapid pace in the coming years with anti-aging skin care…
Read More

POX marketing campaign

POX marketing campaign Essay Sample 1.Basically, these two options have two different advertising objectives. The first one targets at POX’s new features while the non-traditional one tries to attract customers from the fantasy and the story behind POX. Therefore, I support to have a campaign that uses primarily television and print advertising with the expected cost $1.4million since matching the product’s value proposition with the communication strategy would be crucial for a new product launch. First of all, I analyze the POX value proposition1 to come up with the positioning statement:For tweens loving games, concerned with always being constrained by places and time. Hasbro’s new product: POX provides stealthy and…
Read More

The advantages / disadvantages of standardized international marketing

The advantages / disadvantages of standardized international marketing Essay Sample Advantages Standardization is the process by which a company makes it methods, especially its production processes, uniform/identical throughout its organization. Whereas for adaptation, a company would change their methods such as the price, promotion, packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when any element of the marketing strategy is modified to achieve a competitive advantage when entering a foreign market. The advantages of standardization is the consistency of the product throughout the world and the cost savings from having identical the product. Standardization helps cut…
Read More

Mattel Marketing Planing and Social Responsibility

Mattel Marketing Planing and Social Responsibility Essay Sample They started with wood products, first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels, the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels, Fisher Price toys, American Girl dolls. Polly pocket, Matchbox cars, UNO, Power Wheels. Mattel’s dolls are sold nearly in every country. It has roughly 50 offices located around the world. Annual sales of 600 million dollars. Advertisement: Advertising takes place at varying levels…
Read More