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Advertising and Business

Advertising and Business For both established and growing businesses, advertising occupies the most prominent niche in a comprehensive marketing campaign. In 1998, an estimated $112 billion was expended in advertising in the U.S., along with a total of $88 billion in Japan, Germany, the United Kingdom and France (Nemec 26). Traditionally, businesses and advertisers had been primarily concerned with ensuring that the content of their message reach as large an audience as possible (Sutter 727). However, in the age of increasing globalization, the emergence of innovative businesses and the rapid advances in technology, companies are striving to discover innovative and effective ways pf promoting their products and services. The key…
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Statement of Financial Accounting Standards

Statement of Financial Accounting Standards This research provides an analytical critique of Statement of Financial Accounting Standards No. 87: Employers' Accounting for Pensions (Financial Accounting Standards Board (FASB), 1985), hereinafter referred to as FAS87. The essence of the Statement involves the application of accrual accounting principles to pension fund accounting by employers, with a special emphasis on the single-employer defined benefit plan (FASB, 1985). In this research, the issues involved in pension fund accounting are considered, together with the provisions of FAS87 designed to address those issues. FAS87 is also assessed within the contexts of Statement of Financial Accounting Concepts No. 1: Objectives of Financial Reporting by Business Enterprises (FASB,…
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Financial Management Function of a Company

Financial Management Function of a Company The purpose of this research is to analyze the financial management function at the Megansett Corporation as of early1983. The company, at that point in time, was in the midst of a general managerial restructuring, of which financial management was a part. Magansett Corporation had a history of success. The company's development and operation, however, was heavily influenced by the managrial will of its founder and Chief Executive Officer (CEO), until that individual's retirement in 1976. Profit levels and return on equity deteriorated subsequent to his departure, and the downward trend continued through 1981, when a turnaround appeared to begin. Under the former CEO,…
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The Theory of Scientific Management

The Theory of Scientific Management Essay Sample Taylor put forward that workers are motivated mainly by pay. Workers do not naturally enjoy their work which means they have to have close supervision and control. In order to do this, managers should break down production into a small series of tasks. Workers then should be given appropriate training and tools so that they are able to work efficiently as possible when appointed a task. Workers are then paid according to how much they produce (time-piece rate pay). As a result this increases productivity. I have gathered this information from: http://www.tutor2u.net/business/gcse/people_motivation_theories.htm Financial interests would include: * Opportunities to achieve bonuses eg. Employee…
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Customer Service

Customer Service Essay Sample Introduction For this section on task one, I shall be identifying a business, on where I can explain and investigate how the company uses its customer service policies. The business that I have chosen is Waitrose, because I believe that this company provides good customer service, produces high quality goods and is also one of the country’s leading food retailers, which shows that it is a well-liked company. For this section, I shall be producing a customer services manual which will be given to all members of staff, in my chosen organisation (Waitrose). This manual that will be provided will be a training guide with information…
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Marketing Plan Aci Mineral Water

Marketing Plan Aci Mineral Water Essay Sample Human history proceeds through development. This development can be visualized in every sphere of human life/civilization. Actually, technological innovation has opened up a new horizon for the mankind to use such development to improve quality of life in a better and effective manner. Bangladesh as an emerging country is not an exception to it. Virtually, for last couple of decades, Bangladesh consumer market has been changed in manifolds. Bangladesh soft drink market is not an exception to this trend. Actually, Bangladesh soft drink market is under volatile change and it is one of the fastest growing markets in Bangladesh. During 80’s the consumer…
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ANNUAL REPORT PROJECT: MERCK & CO

ANNUAL REPORT PROJECT: MERCK & CO ANNUAL REPORT PROJECT: MERCK & CO., INC. The subject company of this analysis is Merck & Co., Inc. Specific items of relevant information about this company are as follows: Chief Executive Officer: Raymond V. Gilmartin Home Office: Whitehouse Station, New Jersey Ending Data Latest Fiscal Year: 31 December 2002 Principal Products: Pharmaceuticals & Ethical Drugs Main Geographic Area of Activity: Global The company's independent accountant as of the end of the most recently completed fiscal year was PricewatershousCoopers LLP. The essence of the statement of the independent accounting firm was that (a) the company's financial statements presented a fair portrayal of the actual operations…
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Amitai Etzioni’s Model of OCS

Amitai Etzioni's Model of OCS Amitai Etzioni has developed a theoretical model of Organizational Control Structure (OCS) which he defines as the methods used by an organization to: (1) produce desired performance; and (2) monitor performance relative to specified criteria regarding quality and quantity of performance. To-date Etzioni's theory has not been comprehensively tested. In other words, what is needed is ongoing research into the validity of Etzioni's OCS model. This critique may be considered part of the needed research effort into the model's validity. Specifically, in order to investigate the validity of the OCS model, the author of this paper selected a highly familiar and well-known setting--a local high…
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Utility Infrastructures & Economic Restructuring

Utility Infrastructures & Economic Restructuring . There has been a general movement in the 1980s and 1990s toward economic restructuring of utility infrastructures, ranging from telecommunications to electric-power generation and distribution. In general, this restructuring has been in a market-oriented direction. Where infrastructure functions were formerly state-owned activities, the tendency has been toward privatization. But even where utility services were already formally part of the private sector, as has generally been the case in the United States, restructuring has markedly emphasized permitting and encouraging a greater play to market forces such as competition in industries which were formally regulated monopolies or semi-monopolies. In the United States, most infrastructure services have…
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The New World Order and the Global Economy

The New World Order and the Global Economy The emergence of a new global economy has led many observers to argue that a new world order is also emerging in international relations. Nations relate to each other in a different fashion, it is often argued. Opponents of this view argue that while economic and political changes clearly are evident, these changes do not mark a significant break from historical trends in which nations cling to their own self interests. The world is no more stable today, skeptics argue, than it was yesteryear. The "new world order" in international relations is the product of the emerging global economy (Moore, 1998, p.…
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