Importing Commodity Foods & Beverages to the U.S.
Importing Commodity Foods & Beverages to the U.S. INTERNATIONAL MARKETING: IMPORTING COMMODITY FOODS AND BEVERAGES INTO THE UNITED STATES This research examines the factors involved in the marketing of imported commodity foods and beverages in the United States. Consideration of these factors is addressed in discussions related to the tailoring of the products for the American market and to the promotion of these products in the United States. Tailoring the Products for the American Market The approach to the tailoring of products for specific international markets in the 1990s is through the application of the concept of mass customization (Voss, 1991, pp. 30-33). Mass customization is a relatively new concept…
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