Pepsi Energy Drink

3. Human population Distribution: Populace distribution means how very much population lives in urban areas and rural places. In Bangladesh 35 per-cent population resides in urban areas and 65% populace lives in rural locations. PepsiCo targets on urban areas ND middle school to prestige as folks there are more entice towards such beverage while people in rural locations are more attracts in order to local drinks.

4. Population Density: PepsiCo revenue their product more all those cities and regions, which have the biggest population density. Dacha has got the largest populace density in Bangladesh. Pepsi sales tend to be more in Dacha as compared to the sales in Chitchatting.


The economic atmosphere constitutes of economic conditions, economic policies, and the economic system which is crucial to external factors of business. Economic factors will be the very important determinants regarding business tragedy in typically the organization for formulating, implement and controlling of financial policies. Economic environment refers to the nature and direction of the economy inside which business organization are to operate. For occasion, in developing country, the low income may end up being reason for the very high demand for the product and services of the business.

Consumers require getting power to buy a product. The economic environment consists of factors that affect consumer purchasing power and shelling out patterns. Bangladesh contains a building economy which offers exceptional business opportunities for the right kind of merchandise. Pepsi has also centered on this factor applying their economic forecasting. Pepsi have announced different items for different set regarding people. So if presently there is an economic problem in the country they still have the capacity to be able to run their business and they have absolutely no fear associated with wipe out.

Their economic policy planning can be seen by means of their price patterns-? The particular 1 TTS regular beverage is targeted for regional customer outside needing refreshment after lunch or dinner. The task disposable pet bottle is TA feel dissapointed about for people who are traveling and possess high eying capacity. The task Cans usually are status symbol and usually are consumed by prestige to show some difference. Typically the Pepsi Co. Price concentrating on for different groups help them run their business efficiently in economic lower fall time too.

Fifth there is usually a big economic drop in the country therefore their sale for regular wine bottles decreases but on the same time due to their perfect marketing their own Cans sale increases. The other advantage Pepsi discovers from their perfect marketing is that their sports activities sponsorships help them obtain respect in youth which increases their sale whenever there is a win from Bangladesh team. So that they never get cut brief in a boom.


Political environment pertains political and government and legal environment. It has close relationship with the economic system and financial policy. For instance; the particular communist countries had a new centrally planned economic method. Communist government countries laws and regulations are control investment plus related matters. The politics environment is based on the uncertainty, therefore, demographic countries consist of quantity of political parties. Politics parties aren’ t got clear majority to create a federal government. In this situation, business and amerce collapsed their particular business activities due to hung government.

The political parties usually are unable to formulate secure government, it affect and fluctuate the government policies. Therefore, business organization and public are needed to be able to the stable government. Bangladesh is a politically secure economy; foreign investors usually are attracted to Bangladesh. Typically the Bangladesh government is improving business with trade and investment.

1. Political Stability: Whenever the federal government is regarded as stable, the company will flourish. If there is political stability in the nation the policies and eateries made by Pepsi could be consistent to end up being implemented. Foreign online businesses are likewise keen to invest within those countries which usually are politically stable where they have no anxiety about decrease in their market discuss or shut down credited to sudden change of government.

2. Mixed Economy In mixed economic climate government and private sector both plays their function in developing the economic climate Of the country. Investment decision by foreign companies like Pepsi is more likely to achieve mixed economy.

a few. Laws Formulatio n Government has given copy rights to Pepsi therefore that another company are unable to sell their product by the name of Pepsi. The countries where laws and regulations are formulated, the techniques and activities of the company are different.

4. Sociable Responsibility Pepsin’ s social responsibility is to provide its customers along with clean and hygienic product in like manner do this these people have increased the use of disposable bottles.


Socio-cultural environment is an crucial factor that should be analyzed while formulating business business strategies. If business is ignoring the traditions, traditions, tastes and choices and education, it could impact the business.

It consists of aspects that are related to individual relationships and he influence of social attitudes plus cultural values. These are bearing on the business of the organization. Social practice, beliefs and related factors are helpful with regard to promotion of the specific products, services or suggestions, the achievements of marketing depends to a very large extent, on the success in terms of changing interpersonal attitudes or value techniques. The cultural environment will be made up of establishments and other forces that influence the society basic values, perceptions, preferences and behaviours.

The Soft drink Co. Bangladesh is a great expert in dealing together with the cultural factor although costly non-Muslim company LACE still it’ s many sales are in Islamic countries the real reason for their accomplishment is that they have never created boundaries of faith inside their add campaign in addition to they have handle the particular Muslims in their very own way. The Pepsi uses the cultural factor of individuals of Bangladesh which is giving dinners to the particular family remembers and they will have targeted this specific thing in their ads which often has created Pepsi a basic necessity of every get together.

Another major Muslims perception is Ramadan and DID. Pepsi have utilize this specific cultural factor very wisely and through discount promotions and viral ads campaign urine the Ramadan in addition to DID help them gather a new very successful business in addition to market share. The perfect ads campaign forces actually the lower middle school to purchase the Pepsi products during Ramadan in addition to especially for DID. 1 major disadvantage Pepsi experienced due to some intense religious beliefs of several people in Bangladesh which tried to portray Soft drink as a Non Muslim company and the items that they sell are forbidden or prohibited in Islam.

But Pepsi came out of this challenge simply by asking Jungian Smashed (old singer now a well known Islamic scholar) to perform an ad for them to advertise their product and ell consumers that this merchandise is permitted. So tackling each factor sensibly is usually an art of entrepreneurs and Pepsi Co. Staff have always develop the particular new ideas to boost their business.


Technological factors sometimes pose serious problems. A firm that unable to manage technological changes may not necessarily be survived. Further, the differing technological environment associated with different markets or countries may be called regarding product modifications. Technology will be the most important elements of the macro environment. Technologies is the human becoming innovation and it literally ender. Technology really helps to human getting go to moon, touring the spaceships, other aspect of the globe along with that same day. Advances in typically the technologies have facilitated product improvements and introduction regarding new products and have considerably improved the marketability of the products. Typically the technology is advancing time by day with brand new technology coming up in addition to replacing the old very easily.

The technology advancement can be another macro environmental factor to get an enterprise. As the new technological innovation springing up rapidly so zero company can rely on their conventional ways of production and other asks. World has now become a new global village and there is no issue regarding transferring one product from country to different so the only way in order to survive for companies will be by producing the merchandise in quick time in addition to with cheap price this has been the reason behind the particular success of China as they manufactured cheap in addition to fast products through evolving in technology and by simply using new ways to manufacture a product.

Similarly Pepsi furthermore keeps on advancing their particular machine, production units, purchase systems and logistics source System to keep upward with the fast developing world. The major alter in the Pepsi reduction came up with the advancement of their supply control system from normal SQL to SAP. This specific allowed them to record complete sale record regarding the country and monitor each every sales level present throughout the nation. The expert system Pepsi Co. Uses helps all of them in taking crucial selections and forces them in order to advance to new manufacturing units in a timely fashion. The new recycle plant implemented by Pepsi Co. Eaves 70% regarding the waste which not necessarily only helps in generating environment green but furthermore reduces the cost associated with bottles by 50%.


Natural environment is the study of a good important component of the type. E., natural environment. Variation in geographical conditions in between markets may sometimes call for changes in the marketing mix. Geographical and ecological elements also influence industries which help material index have a tendency to be located close to the raw material options. Climate and weather problems affect the location associated with certain industries like the often textile industry.

Ecological factors have recently assumed great importance. The depletion of normal resources, environmental pollution and the disturbance of the ecological balance has triggered great concern. Government policies mimed at presentation regarding environmental purity and ecological balance, conservation of no revisable resources etc ., have resulted in additional responsibilities and problems for business, plus some of these possess to effect of improving the cost of production and marketing, externalities furthermore become an important problem Associated with the business must deal with with.

The particular Pepsi co. Have a very great advantage manufacturing in Bangladesh because the major element required to manufacture Pepsi is Sugar which will be produced in an enormous amount in Bangladesh. So Pepsi shares a great freedom in manufacturing their rodents in Bangladesh for the particular home country and also regarding the neighboring countries if there is a need of a lot more supplies to neighboring countries of Bangladesh.

The natural environment will be vastly effected by the cluster of industries plus Pepsi Co. As also one of the main factors of waste materials in the country by means of their disposable plastic containers but now they have got put in in a major recycling plant in Bangladesh in addition to have followed many various ways to reduce typically the industrial waste. According in order to a report PepsiCo have got reduced their 80% associated with the industrial waste through new majors. Through their approach of new product packaging and paying high sum of money inside the taking system they are today regarded as an environmental helpful company. Their new effort to replenish water provides been a major SUccess.

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